1. A Guide to Radio Advertising
A Guide to Radio Advertising

2. Step 1 - Choose the Right Station(s)
Use the following filters to find the right radio station(s)–
Geography – choose the city/state you want to target
Language - music language of the radio station
Click here to view all radio stations and choose the most suitable one – The Media Ant

3. Step 1 - Choose the Right Station(s)
Sort - Use this to find the top channels by sorting using Station Rank in a City. View Details - Once you have found the right station, click on View Details to find information on pricing and execution List View - You can switch to the List View to choose and add multiple stations to your Shortlist in one go
Need help in figuring out the best station for you? Reach out to our Planner

4. Step 2 – Understanding the Radio Station
The most commonly used media option is the Jingle split across time bands of Prime Time, Non Prime Time and Mixed Time.
For other media options like RJ Mentions, Contest, Time Check, Sponsorship Tag etc please check details on the website or contact us at for assistance.
Need help in figuring out the best media option for you? Reach out to our Planner

5. Step 3 – Understanding the Price
Radio Advertising rates are always quoted in terms of ‘per 10 sec’
If the ‘per 10 sec’ rate for a Radio Jingle is Rs. 200,
Ad Length
No of Times/Day
No of Days
Price Payable 10 1
Rs. 200 20
Rs. 400 5
Rs. 2,000 7
Rs. 14,000
If a 10 sec ad is played once, the cost would be Rs. 200.
For a 20 sec ad, every time you play the ad it would cost Rs. 200 X 2 = Rs. 400
Now, if you play your 20 sec ad, 5 times a day, the cost becomes Rs. 400 X 5 = Rs. 2,000
And if you play your 20 sec ad, 5 times a day for 7 days, it becomes = Rs. 2,000 X 7 = Rs. 14,000
Need help in figuring out the best price available? Reach out to our Planner

6. Step 4 – Choosing the Right Media Option
Once you have selected the media option for the Radio Station, click on the ‘Add to Shortlist’ button
Need help in figuring out the best media option for you? Reach out to our Planner

7. Step 5 – Calculating Final Price
Enter details below to see total price payable -
Ad length
No of Times/Day
No of Days
You can choose to the details
Or Create a Campaign to close the booking
For any assistance drop us a mail on

8. Help@TheMediaAnt.com +91 80674 15510
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