Sam Bogoch Director for Design, Interplay 11/5/2010 Media and Metadata

2 Avid Confidential Who is Avid?

3 Avid Confidential Who is Avid? WorkstationWorkgroupPlatform 1990’s2000’s2010’s

4 Avid Confidential Media

5 Avid Confidential Media and Metadata

6 Avid Confidential Media and Metadata - Theory

7 Avid Confidential Media and Metadata - Reality

8 Avid Confidential Why is this? Management tools have lagged behind creative tools A linear, tape-based model worked for a long time Content is interesting – Databases are dry! Most media people are visual thinkers

9 Avid Confidential What can we do about it? Provide accessible systems to help manage this stuff Creat new business opportunities for our customers Ensure source media are 100% findable and reusable Keep listening and responding to our customers

10 Avid Confidential Interplay Media Asset Manager

11 Avid Confidential Interplay Media Asset Manager

12 Avid Confidential Interplay Media Asset Manager

13 Avid Confidential The structure of a MAM Audio Music Audio Music Audio Music Audio Music Audio Music Audio Music Audio Effects Audio Effects Audio Music Audio Music Audio Music Audio Music Audio Music Audio Music Audio Music Audio Music Audio Speech Audio Speech Audio Speech Audio Speech Audio Speech Audio Speech Audio Amb Audio Amb Images left Images right Production Scene 1 Scene 2 Scene 3 Take 1 Take 2 Take 3 Images left Audio Atmo Audio Atmo Audio Atmo Audio Atmo Audio Atmo Audio Atmo Audio Dialog Audio Dialog Images left Prod. notes Images left Graphics & other Graphics & other

14 Avid Confidential Where we’re headed