How do journalists create trust with their audience? Andrew Jardine Krysten Geddes Tofe Olatunde

Agenda Why trust is important with journalism How journalists gain an audience How journalists check if their sources are reliable If the public to double-check on the information they receive How credible journalists have been over the years How journalists can prove that they are trustworthy Why people should or should not trust journalists

Trust reliance on the integrity, strength, ability, surety, etc., of a person or thing; confidence. Trust Me, I’m a Journalist (WMT) 0:53 to 1:10

Why is trust important with Journalism? Stories/articles are being broadcasted where people go to obtain information An audience needs to know that the news is accurate and not biased.

How would a journalist gain an audience? pitch a relevant story make it easy to find the info keep it short and smart avoid overkill respect your readers build a relationship offer free stuff follow up keep trying

How does a journalist know their sources are reliable? read all the material about the source are there any contradictions? what impression do they make? Vague ? Blustery ? Earnest ? Slick ?

How could a journalist prove they are trustworthy? avoid biased opinions have total verification of the issue Online Journalism Ethics 1:50

Should people trust journalists? good history Some popular journalists will broadcast whatever gets them the most news coverage Trust Me, I’m a Journalist (WMT) 7:11 to 7:40 Trust Me, I’m a Journalist 17:27 to 19:50

Should an audience do more research on journalism topics on their own time? Accurate broadcasting Yes Trust Me, I’m a Journalist 12:15 to 17:25

How credible have journalists been over time? ThenLack of communication Now false information can be put on the internet easily

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