Kvick.com /Denmark Market Overview & Action plan –

Action plan Finalised before Date Office ready * Meet with the Accountant (Kpmg) to Discuss future routines  Advertising for staff  Sales Mgr. hired / Start   (Latest) Publisher Relations Mgr. hired / start   (Latest) Assistant hired / Start  (TBD)  (TBD) 1 st meeting with Publishers planned/ completed ”Int. Publishers Mgr.”   2nd meeting with publishers Planned/completed If possible together with Publisher Relations mgr. Dk./ Int. Publishers Mgr.  Kvick.com dk. ready for test   Marketing plan ready  Budget, businessplan and strategy ready *  Business card / notepaper 

Business plan and strategy Work out a complete plan for Denmark for 2001 –Who to contact – make a priority list – make a timeframe/scorecard for action/control –How to approach partners and costumers – get the right tools and presentation equipment –Set a goals and how to reach it / resource, headcounts / cost controlling –Set a goal for numbers of subscriptions a week and how to reach it –Spilt the goal into minor segment Business magazines – spilt into categories Consumer magazines – split into categories BTB –Business magazines – spilt into categories –Consumer magazines – spilt into categories Kvick junior –Business magazines – spilt into categories –Consumer magazines – spilt into categories –Plan and implement marketing strategy for Kvick.com/dk. – focus on Consumer Awareness –Implement overall strategy from Kvick.com OY

Office The office are located in centre of Copenhagen St. Kongensgade Copenhagen K. Reception, Phone/fax/post service One big and two small offices Bathroom Kitchen No permanent parking No furniture Price dk.kr a month / 50% discount 3first three month Action: –Contact phone company / ASAP –Buy furniture / ASAP –Install computer / ASAP

Advertising Advertising for Sales and Publishers relation managers / ASAP Advertise on the Internet Use Manpower – Price dk.kr.-TBD Start as soon as possible Salary Sales manager-TBD Salary Publisher relation manager - TBD Salary costumer service-TBD

Markets Overview The markets for weekly and monthly magazines are dominated by the three biggest publishers,( Egmont, Aller and Bonnier) together they sell about copies a week. A large numbers of small publishers are selling more specific magazines, such as Sports, Computer, Health, Technical, Subscription via Internet is not common in Denmark. Egmont On-line and Aller are selling subscriptions via internet, but are not doing anything to create consumer awareness. More than 1 mill. Magazines are sold in denmark every week

Access to Internet in Denmark 1 Mill. Families have access to Internet at home, which is every second family – 50 % Access is fast growing, from 1997 to 2000 the increase was or 8 % or 16% of all families have been buying on-line Two out of families have computer at home More than 2 mill. Computer in private homes 20% of all families have more than one computer at home 4 % of all families have more than 3 computers at home

Development