1. Marketing Plan Cylindrical Toothbrush

2. Market Size  World population : 6,886,200,000 =>too big  Lets focus on UK, instead  ~58 million people  Minors ( 8 million  Elders ( > 65 ) => 10 million  40 million people is targetted  Brushes must be replaced each 3 months  120 million toothbrushes are sold*. http://www.kgbanswers.co.uk/how-many-toothbrushes-are-sold-in-france-per-capita- compared-to-the-uk/2122861

3. Map statistics to cylindrical toothbrush  120 million toothbrush means 120 million sale of brush part. ( Remember, it is replaceable )  Price for a brush? 5$ ? http://answers.google.com/answers/threadview?id=195263

4. Competitors  No competitor in the same category ( => patented idea!)  Maybe in traditional electric toothbrushes  Competitors are partners for some countries. Oral-B

5. Customer Segmentation  All ages, all cultures are our target  Must produce different types of product for different customer segments  Teen-Elders Male-Female Different sizes for smallers and biggers  Differentiation also means cost!  => Choose largest segment, only produce special type for them

6. Sale & Pricing  Average price for electric toothbrushes? => 50$  Cost?  Price for cylindrical toothbrush?  Depends on production capacity!

7. Distribution  Mainly sold in big markets  Most countries have established distribution channels for gross markets for similar products (for drinks, meats etc)  Similar distribution channels for healthcare products  Since our product is not consumed on daily basis, it is better to use established distribution channels

8. Promotions  Utilize “word of mouth”  Some people advertise for you  Reach them by promotions  Who are they?  Those who are very sensitive for oral health,  Buys other healthcare products as well,  Have higher income  Have promotions with similar products ( health care, high price )

9. Advertisements  Use all means of advertisements  TV is the most important one, also most expensive!  But definitely, will amortize the cost  The income heavily depends on advertisement