Swickr Mobile Remote Ordering Alex Odle, Joe Woo, Mazen Hassan, Rylan Hawkins
Overview Overall Problem & Solution Overall Problem & Solution 3 Tasks 3 Tasks UI Changes UI Changes 3 Scenarios / Prototype 3 Scenarios / Prototype Tools used Tools used Limitations & Tradeoffs Limitations & Tradeoffs Summary Summary
Tasks Difficult: Find the closest store, make an order, create an account, and add the item to favorites. Difficult: Find the closest store, make an order, create an account, and add the item to favorites. Easy: Make an order from the favorites list. Easy: Make an order from the favorites list. Moderate: Make an order from the favorites list and add another item to the order. Moderate: Make an order from the favorites list and add another item to the order.
Overall Problem & Solution Wait in Line On the Way PROBLEMSOLUTION
UI Changes 1. Added “Change” button to Order Details Page 2. Add a “Star checkbox” to Favorite Orders
UI Changes 3. Added an “active” orders link 4. Added 3 new buttons upon confirming an order: continue Shopping, active orders, logout
UI Changes 5. Removed , and added Account or Sign up Link to provide status 6. Added a star next to the Favorite to differentiate from Featured items
Scenarios Chris finds the closest Starbucks, orders a Grande Vanilla Frappuccino, creates an account, confirms his order and adds it to his favorites. Chris finds the closest Starbucks, orders a Grande Vanilla Frappuccino, creates an account, confirms his order and adds it to his favorites. Chris wants to order his Grande Vanilla Frappuccino from his favorites list after he loved the new technology. Chris wants to order his Grande Vanilla Frappuccino from his favorites list after he loved the new technology. Chris wants to order the same favorite Frappuccino, and tries to impress his girlfriend by ordering her a Tall Carmel Frappuccino too. Chris wants to order the same favorite Frappuccino, and tries to impress his girlfriend by ordering her a Tall Carmel Frappuccino too.
Difficult Task 1) User accesses Swickr Homepage 2) Finds the closest Starbucks 3) User is promoted to menu
Difficult Task 4) User chooses to go to the Frap menu 5) Item specifications become available 6) User continues to cart
Difficult Task 7) User promoted to login page 8) User needs to create an account 9) User enters billing info
Difficult Task 10) User promoted is back to confirmation and favors order 11) User receives confirmation
Easy Task 1) Access the Favorites link from the homepage 2) Add an Item and confirm order like previous task
Moderate Task 1) After adding a favorite, click on order more 2) Add an Item and confirm order like previous task
Tools used 1. Dreamweaver 2. IPhone Simulator 3. Webkit 4. Safari 5. SVN 6. Expression Design 7. Adobe Fireworks 8. MAMP
Limitations and Tradeoffs Limited to IPhone Simulator which is only on a MAC Limited to IPhone Simulator which is only on a MAC Implemented only searching for Starbucks and undergoing the give tasks Implemented only searching for Starbucks and undergoing the give tasks Designing an interface for being logged on and logged off Designing an interface for being logged on and logged off No Back End No Back End Had to give up full design for basic functionalities Had to give up full design for basic functionalities
Summary Overall Problem & Solution Overall Problem & Solution The 3 Tasks The 3 Tasks The 6 UI Changes The 6 UI Changes The 3 Scenarios and Prototypes The 3 Scenarios and Prototypes Tools used Tools used Limitations & Trade offs Limitations & Trade offs
Questions?