October 6, 2014 Entry task: What is your favorite color? What is your favorite color to wear? Are they different or the same? Why? Target: Observe how colors can communicate feelings.
October 13, 2015 Entry task: Describe what the following colors communicate: –Red –Yellow –Blue –Green Target: Observe how colors can communicate feelings.
Clue in on Color Fashion Strategies
Blue Cool Color Suggests respect, responsibility, authority Needs a relief color Tranquilizing Elongate time Favorite color Poor color around food
Red Hot, exciting, stimulating Highly emotional Raises blood pressure, pulse and heart rate Cellular reaction in heart and lungs Stimulate appetite Pay more Lose track of time Red increases energy and boosts confidence
Yellow Requires the most visual processing Cheerful, warm, inviting Stimulate memory “Value for Money” Eat faster Loose your temper quicker Baby’s cry more Yellow stimulates your nervous system and activates your memory
Green Peaceful, relaxation, serenity Easiest for the eye to see High socio-economic status Natural Cool color closest to warm
Black Mysterious Positive and negative effects Dignity, solemnity, formality Mourning, sorrow, depression Power, strong authority when combined with white Limited positive response in décor Reinforces the color it touches, powerful accent Wearing black could mean you're authoritative and timeless, chic
White Delicate, refined Symbol of purity, chastity, cleanliness All white feels empty or forced Soften edges between colors Encourages precision Clarity, openness and brightness Aids with mental clarity
Gray/Grey Work longer Creativity More artistic Chameleon Needs accent colors Strong prejudice against grey (either love it or hate it)
Brown Homelike, masculine Warmth, snug, secure Universal Strength Listener Positive food associations Less intensive behavioral response
Violet Stronger versions are called purple Uncertainty Royalty, dignity Women generally accept universally Seen as artistic and expressive
Pink Sweet Can be calming Intensifies when applied Feminine Good accent clothing color, not as well used overall in clothing Emotional control
Orange Declassifying Informality Stimulating Inexpensive Good around fast food Shares some qualities of red, slightly reduced
Color of the Year! Any guesses? Pantone’s 2015 Color of the Year is…. MARSALA
COLOR QUIZ! Get out a sheet of paper…you may NOT use notes!
Is this better? You create the quiz on color. You may use your notes It must be: –Multiple Choice, true or false, matching or fill in the blank –Minimum 15 questions –Answer key –If time allows, give the quiz to the person next to you.