Strategic Marketing Plan Overview

Segment Branding No Mans Land Newport is the expert at helping companies transition No Mans Land Market : Approximately 1 million companies – 250,000 show sustained growth – employees: $5 million to $20 million in Revenue acute symptoms – employees legacy symptoms Services Provided – “ CEO Advisory Services” – Access to Expert network Value Proposition to the Client Proven Technology based Assessment and strategic Management tools addressing NML challenges “ Navigator” Experience Sharing with Partners that can help the CEO make the strategic decisions on the 4ms that are critical to a successful transition through NML Affordable $2500 -$6500 per month Access to deep domain and industry expertise through expert network Middle Market PE Newport is an extension of the Sponsors Operating Partner bench Market: Approximately 16,000 portfolio companies – 100 t0 500 employees 20 t0 100 million in Revenue – Approximately 2000 sponsors Services Provided – Access to Expert Network – Independent Board members Value Proposition to the Client Portfolio Reporting and Board Level management tools – Traqfast & 4M Navigator Deep Domain and Industry Experience and Executive Resources Partner recruiting empathizes prospects with experience in PE

Marketing Partner Recruiting – Client Lead Generation In – Direct Touch Marketing Individual Institutional – Educate the Referral Source Events Direct In-Bound Marketing Social Media & SEO – Web-site content integration ( Affinity Partners i.e. INC, ECP and Newport) – HubSpot – LinkedIn – Blogs and Thought leadership Affinity Marketing with Navigator Tools: – Licensed use of Tools: Navigator and Traqfast to affinity partners – Joint Event Marketing targeting No Mans Land

Execution Imperatives Web Content and SEO integration – across all organizations including affinity partners Finalize Affinity Marketing Partners and launch Marketing programs – INC – McGladry Establish Individual Touch programs in each office Kick-off Partner wide Pipeline review JV Gerson Lehrman Finalize voting proxy move Dave to 4-M Navigator Board

Doug & Dave Special Focused Meetings Tom Walton – Gary Kunkle Amal Chaudri - Traqfast Steve Wilkerson George Gendron – Michael Hopkins