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May 03 © 2003 7Studios, Inc., Confidential and Proprietary Who is 7Studios? We are strategic marketing and business development experts who provide our clients customized solutions focusing on: – strategic needs – tactical needs – implementation needs Our unique mix of services gives our clients immediate access to smart, experienced people without the burden of maintaining an infrastructure internally.
May 03 © 2003 7Studios, Inc., Confidential and Proprietary Marketing: Branding Strategy At the core of every business is its brand. At 7studios, we are branding experts who can help you maximize value throughout the entire brand life cycle. Through solid brand positioning and competitive analyses, we can help you: – identify compelling product benefits – create a unique brand position – build upon an established brand – maximize brand strength into long-term market share growth
May 03 © 2003 7Studios, Inc., Confidential and Proprietary Marketing: Strategic & Tactical Plans How do you make every dollar you spend on marketing, look like you’ve spent a hundred? At 7studios, we have the marketing expertise to build strategic and tactical marketing plans that maximize your investment and deliver results. Whether we partner with your marketing team or implement the plans ourselves, we customize each marketing solution to your short-term and long-term goals.
May 03 © 2003 7Studios, Inc., Confidential and Proprietary Additional Marketing Services Below are some of the marketing services that 7Studios provides for its various clients: – Competitive analyses – Product positioning – Product naming – Marketing plans – Internal sales team communication – Web development – Public relations guidance & management
May 03 © 2003 7Studios, Inc., Confidential and Proprietary Business Development 7studios assists our clients in generating new sources of revenue through existing or new relationships. We have access to many contacts in different market segments, sectors, and industries and know how to structure deals that create substantial value for all parties involved.
May 03 © 2003 7Studios, Inc., Confidential and Proprietary Business Development Services Below are some of the business development services that 7Studios provides its clients: – Creating the Property Profile – Developing a strategic licensing plan – Prospecting merchandising partnerships – Solicitation of business proposals – Licensee due diligence – Negotiating license agreements – License management – Contract compliance – Product design input – Trademark protection
May 03 © 2003 7Studios, Inc., Confidential and Proprietary 7Studios Experience Our individual experience includes working with the following companies:
May 03 © 2003 7Studios, Inc., Confidential and Proprietary 7Studios Experience Cynthia Neiman A 20 year marketing veteran with expertise in strategic marketing, branding, and public relations. Most recently, she was Executive Vice President of Marketing at Munchkin, Inc., a leading baby products company. Prior to joining Munchkin, she was Senior Vice President, Marketing & Product Development for eteamz.com, the premier online community for youth & adult amateur sports. Prior to joining eteamz, Ms. Neiman served as Vice President of Marketing for Mattel Media where she led marketing strategies and initiatives for nine interactive brands including Barbie®, Hot Wheels®, Nickelodeon®, and Intel®Play™. Her previous marketing experience includes senior management positions at Cendant Software (previously Davidson & Associates and now Vivendi-Universal Publishing) and IKEA, the international furniture retailer.
May 03 © 2003 7Studios, Inc., Confidential and Proprietary 7Studios Experience Nargess Fassih Nargess Fassih is a business development expert with a ten year track record of formulating and executing new business plans that generate revenue. The ability to identify, negotiate and manage strategic relationships has been a hallmark of Ms. Fassih’s career. Ms. Fassih has been responsible for developing revenue generating programs for Scholastic and other consumer products companies. Prior to her work at 7Studios, Ms. Fassih was Vice President of Business Development at Havas Interactive (now Vivendi-Universal) where she managed all inbound and outbound licensing, merchandising, content acquisition and publishing functions. Prior to becoming Vice President of Business Development at Havas, Ms. Fassih spent four years as the Director of Licensing & Publishing at Havas and under her leadership, she built the department, created a Joint Venture with Simon & Schuster, and established new relationships with third party content providers.
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