The Tour Product & Element Suppliers

A Tour Defined A tour is more than its elements putting together by the tour operator, marketed by the wholesaler, and sold by a retailer, includes tangible and intangible benefits to the traveller that make the experience something special in a person’s life

Types of Tours Inbound tours –The tours made up of local travel elements and are offered to the local community and people from other countries coming into that destination. e.g. Flavours Of New Asia -Singapore Frequency: Tuesdays - Fridays; Timing: 9:30AM - 1:00PM PickUp: From 9:00AM; Price: S$30.00 (Adult) / S$15.00 (Child) We'll walk you through a SPICE GARDEN -the original site of the first Botanic Gardens. We'll then visit the PERANAKAN HOUSE EXHIBIT at the NATIONAL MUSEUM and see what kept the womenfolk out of the public eye just decades ago, and contrast this with a scene at the GEYLANG SERAI WET MARKET, where shrewd housewives jostle to ensure that only the freshest food get laid out at the dinner table…..

Types of Tours Outbound tours: Tours sold to local community and organise them to another country for a trip that may last for one to several days. e.g.Bintan Mana Mana Beach Club 2 days one night package (cost person) Single: S$280.00; Twin : S$215.00; Triple : S$ Note : Rates are inclusive of one night accommodation, Western breakfast, 2-ways transfer, 1 tour and 1 lunch and subject to change without notice. All nationalities are required to possess a passport that is valid for at least 6 months and shared passport holders must travel together. ……...

Elements of a Tour Transportation Lodging Dining Sightseeing/guide service Attractions Shopping

Elements of a Tour Transportation –Motorcoach: ground transportation for short distance ( less than 700 miles. ) Can transfer large group of people, convenient, cheap, comfort, (road and traffic conditions) – Aeroplane: transporting people great distances, especially international travel. Fast, comfort. But risky, miss the landscape –Train: long distance domestic travel. It is preferred by tourists who have time and don’t want to miss the landscape. –Minicoach / van: most often used to provide transfers –Water transport.

Elements of a Tour Lodging –Level of service World class (5 star): best in luxury, amenities, and service Ritz-Carlton, Four Seasons, Hyatt Regency First Class (4 star): offer standard level of amenities and services Westin, Concorde, Merchant Court

Elements of a Tour Standard (3 star): offer standard level of service, property can be of first class, charge lower rate because of the age. e.g. Peninsula, Excelsior Economy (1-2 star): limited service, lack of recreational facilities especially. e.g. Hotel 81, Lion City Hotel, Strand Hotel, Bencoolen Hotel –Size, and Location

Elements of a Tour Dining –Food and Drink as a ‘tourist attraction’. Singapore Sling in Singapore Din Sim in Hong Kong Beijing Duck in Beijing, China –Food and Drink as adding value to the tour. Theme dinner, Dinner at a famous restaurant in the area –Food and Drink as special experience Dining with local family –Food and Drink for cutting price –Food and Drink for saving time – Quality and variety of food and drink

Elements of a Tour Sightseeing/Guide service –Natural beauty of the area –Places reflecting local culture and history –Places/sites reflecting life of local people –Unique objects (such as a building, flower or anything special) –Guide service definitely enhance the tour

Elements of a Tour Attractions An attraction is a “pulling factor” that attracts the tourists to come to the destination. It often requires an admission ticket or advance reservation. –Unique natural scenery –Exotic culture –Man-made world wonder –“Best” place for certain activity in the world –A famous place (can be famous for anything) –Others

Elements of a Tour Shopping –Anything not available at home country –Anything better than that at home country –Anything cheaper than that at home country –Anything origin of the destination –Anything that can remind you/others of your visit of the destination

Element Suppliers Transportation Airlines –charter services –scheduled services Water transport –cruise –ferryboat Land transport –rail services –coach operators

Element Suppliers Lodging Hotels: offer full services, rate can be very different with differences in level of service, location etc. Motels: usually near the highway and with parking space near the room. Guest houses: budget accommodation Lodge: usually located in resort areas, less formal in both service and decor.

Element Suppliers Dining Speciality theme restaurants Dinner theatres Local food restaurants Quick service restaurants Others Sightseeing/Guide Service Tour operators Freelance guides (Tour Guide Association)

Element Suppliers Attractions Protected historical sites Theme parks Museums National parks Zoo/safari park Shopping Souvenir shops Studios Workshops Others