entr 599 the future of social

Harrison

magicians 2 & 3 scaling: mistakes and solutions

mistake #1: “shallow 30 second ads” GM: Even though GM outspends each of these rivals [Ford, Chevy] in advertising by more than 50 percent annually, that effort is failing to help build sales. This is largely because GM is more comfortable with old-school marketing tactics that don’t work as well as some of the new online and social media tools.

mistake #2 “When u make something w/pride, people can taste it” #McDStories

“ The Coca-Cola.TV Project was created to reach the large and increasingly social youth market across Latin America. Through this, Coca-Cola is seeking to create meaningful connections by bringing the best in entertainment to young people, wherever they are, with programs such as Coca-Cola.FM and now Coca-Cola.TV; a key marketing initiative for 2012 and beyond.

"Adopting social media is a two way street" US-based online security company Symantec estimates that social media incidents cost the typical company $4 million over the year to July (2012). The group found that 46 per cent of incidents involved employees sharing too much information on public forums, while 41 per cent involved the loss or exposure of confidential information. More than a third of cases - 37 per cent - raised a company's risk of litigation. inside Coke corp, “there is a lot of miscommunication and miscoordination”

solutions ford corp.

lessons from magicians twitter bombs --> “chief listening officer” engage locals who know locals don’t beg for sales [old spice] --> “Oh no, don’t leave!” “Klout scores:” only trendsetters have access to platform “I’ll always remember it” “brand humanization”: add a face to the company

I got the chance to have a picture with Novak thanks to UNIQLO executives.

links pepsihttp://india.nydailynews.com/sportsarticle/4c65c7ed73f0de1e724177a679aa16b4/priyanka-chopra-becomes-brand-ambassador-for- pepsi social.ford.com ambassadors-in-the-modern-agehttp:// ambassadors-in-the-modern-age