1. 7
ADVERTISING MISTAKES

2. WHAT ARE MARKETERS ? but adverts evoke creativity and humor But ..
A person whose duties include the identification of the goods and services desired by a set of consumers, as well as the marketing of those goods and services on behalf of a company. 
But ..
“Advertising” can be a dirty word,
but adverts evoke creativity and humor

3. Sometimes people overload the ad perceive just too much advertising.
BLUNDERS ARE ?
Sometimes people overload the ad perceive just too much advertising.
This advertising’s constant interruptions cause significant frustration in people.

4. What do people actually
complain about? And
How do we avoid making
them?

5. Continued.. There is plenty of ideas for improvement in advertising.
Analyze millions of tweets to identify the good and the bad.
Exploring the negative comments reveals opportunities to learn & grow.

6. “ADVERTISING”, but can instantly name an “ad” they love.
What Survey Says?
According to survey we often find, people are indifferent and negative towards…
“ADVERTISING”, but can instantly name an “ad” they love.

7. We researched millions of organic conversations on twitter over 1 year
Continued…
We researched millions of organic conversations on twitter over 1 year
60%
40%
There were around 3 million favorable tweets about ads in the survey period.
There were around 2 million negative tweets about ads in the survey period.

8. SOURCES OF FRUSTRATION
TV: Television adverts triggered the greatest number of
negative comments and complaints
ONLINE
Advertising on social networks and music streaming services ranked second in terms of complaint volumes
NEWS
PAPERS
News paper triggered enough complaints to rank third in terms of overall volume
RADIO
Radio advertising triggered enough complaints to rank fourth in terms of overall volume

9. MARKETING MISDEED Poor Targeting Deceptive Claims Marketing Saturation
Constant Interruption
Poor quality Creative
Excessive Repetition
Insensitivity & Selfishness

10. POOR TARGETING Some advertisers still struggle with
empathy and appropriate targeting.
Timing is key; get the moment wrong
and you’ll do more harm than good.

11. DECEPTIVE CLAIMS
Negative comments arise when claims don’t match the product expertise. People also express frustration with storylines that don’t relate to real life.

12. MARKETING SATURATION Ad overload: People perceive,
there is just too much advertising
This has resulted in frustration
with Advertising in general.

13. CONSTANT INTERRUPTION
Advertising’s constant interruptions cause significant frustration.
The frequency and duration of advertisements frustrate people too.
This applies to all media, not just broadcast entertainment.

14. POOR QUALITY CREATIVE
Poor quality advertising makes these
interruptions even more frustrating
Bad use of music and audio is the
particular source of irritation

15. EXCESSIVE REPETITION
Repetition is one of the most frequent triggers of complaint and frustration.

16. INSENSITIVITY & SELFISHNESS
Adverts that don’t reflect society’s concern trigger frequent negativity. Public service announcements don’t work in the audience switches off.

17. WHAT SHOULD BE DONE TO OVERCOME THESE NEGATIVE COMMENTS?
ADVERTISE SELECTIVELY
Quality beats quantity; aim for fewer, bigger, better activities.
ADD VALUE, NOT VOLUME
Only advertise when you have something meaningful to add to the audience’s life.

18. PERSUASION NOT INVASION
BAD MEDIUM, BAD MESSAGE
Just because you can advertise anywhere doesn’t mean you should.
PERSUASION NOT INVASION
Avoid ad formats and technology with a disruptive ‘user experience’.
AVOID BRAND EGOCENTRISM
Understand what the audience wants, not just what the brand wants.

19. MAKE SOUND CHOICES
Take extra care when selecting areas of subjective taste such as music
RESEARCH BEFORE REACH
Use every tool available to inform your understanding of your audience
RIGHT PLACE, RIGHT TIME
Aim for moments with meaning rather than simply aiming for mass reach

20. SET REALISTIC EXPECTATION INVEST WHERE IT MATTERS
Don’t overpromise in your ad claims if your product is not delivered on time.
INVEST WHERE IT MATTERS
If your product does not deliver your brand promise, fix it before advertising.

21. THANK YOU!
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