 How does society pass down its norms (sets of rules)?  We learn by observing others

Social Learning involves the following factors  Attention- observer must pay attention  Retention- observer must be able to remember behavior  Motor reproduction- be able to replicate  Motivation-want to demonstrate what learned

 Consistency  Id with model – if like ourselves  Rewards/punishments-vicarious reinforcement  Liking the model – likeable models are more likely to be imitated.

 Aims – will children imitate aggression modeled by an adult. Are children more likely to imitate same-sex models?  Participants – 36 boys, 36 girls ages 3-6  Procedure – Divided into groups. One group saw adults bash “bobo” second group assembled toys third group didn’t see any model

 After watching, children placed in room with toys. Those who watched aggressive models were significantly more aggressive (observational learning)  Boys imitated physical aggression, girls imitated verbal aggression. Criticisms: Low ecological value – carried out in a lab, does little to predict what happens I child s repeatedly exposed to aggressive parents or violence

 Aggression not completely standardized  Question of demand chacteristics  Is it ethical to show children this violent behavior

 P. 114 of Psych Course Companion  Discuss possible reasons why the results of this study are so different from results of studies conducted by Bandura.

The result of direct pressure to respond to a request. When people buy certain products even though the direct pressure may not always be apparent

 Sesame Street – academic and social skills  Sabado Method – Miguel Sabido designed and produced radio and tv drama to aim in changing people’s behavior

Sabido intro  xu1Y&feature= xu1Y&feature= Domestic Violence  FO-U&feature=related FO-U&feature=related

 Charlotte Observer Article   Do video games make people violent?