1. Social Learning Theory
D.S.Junglas
Ms.Swash

2. What are norms? Set of rules (culturally and socially shared beliefs)
Determine how people should behave
If broken, creates a change in society

3. Social Learning Theory (SLT)
Proposed by Albert Bandura
“humans learn behaviour through the environment, but most specifically through observational learning”
People learn by watching others (models) and recreate their behaviours
E.g. Children learn from their parents by watching them and imitating their actions

4. Components of SLT Modelling occurs
Media
Parents
Teachers
Peers
Models act as “indirect models”, have no intention of influencing behaviour

5. How we learn Classical conditioning Operant conditioning
Learning through association
Operant conditioning
Learning through rewards & punishment
Observational learning
Learning through observation

6. How does SLT work? Consists of 4 factors (ARRM): Attention Retention
Motor reproduction
Motivation

7. Bandura (1961)
Bobo Doll Experiment

8. Aims Experimental investigation on learning aggression from a model
Aim A: If children would imitate aggression after observing an adult model
Aim B: If children would imitate same-sex models

9. Method 36 girls, 36 boys (76 total) Ages 3-6 (mean age 4.4)
3 groups based on parental aggression evaluation
Group 1: Adult model imitating aggression towards bobo doll
Group 2: Adult model assembling toys
Group 3: Control
Divided again into same-sex models and opposite-sex models

10. Laboratory set up as playroom containing bobo doll
Participants watched their model
Then, participants were taken to a room where they weren’t allowed to play with any toys
After that, participants were brought to a room where they could play with the toys (20 min)
Participants observed through a one-way mirror

11. Results
The group who watched the aggressive model were more aggressive in their behaviour towards the bobo doll
Children more likely to copy same-sex models
Boys overall more aggressive

12. Discussion
Supports SLT – aggression can be observationally learnt through models
However, experiment is low in ecological value so not all children exposed to violence will behave the same way