Health Promotion Campaign Analysis by: Courtney Pike

 Health Problem  Goal/Target Audience  Message/Channels  Symbol of Heart Truth  Analysis  Theory  WIIFM?

Health Problem: Heart Disease  Heart Disease is the number 1 killer of American women no matter what race or ethnicity.  Heart disease kills 1 of every 4 American women.  Heart disease can be prevented or controlled by lifestyle changes or medication if needed.  Factors  Smoking  High blood pressure  High blood cholesterol  Overweight/obesity  Physical inactivity  Diabetes  Family history  Age health/hearttruth.h tm

Goal and Target Audience  Goal  To give women a personal and urgent wake up call about their risk of heart disease.  Target Audience  Women ages Years old  Women of all nationalities  Especially African- American and Hispanic women.

Message/Channe ls  “Heart disease doesn’t care what you wear-It’s the number one killer of women”.  To prevent and raise awareness of heart disease in women.  Messages are spread through print, radio, commercials, and events.  Uses both Channels: Interpersonal and mediated.  Interpersonal- Doctors and personal stories.  Mediated-Print, radio, commercials, and events.

Symbol of Heart Truth The Red Dress Project A red alert that inspires women to take action. First Friday in February each year is national wear red day. Laura Bush joined the Heart Truth campaign Feb. 14 th, started the First Ladies Red Dress Collection.

Analysis  Does an excellent job of providing information on the website for every aspect of the Heart Truth Campaign.  Knowledge gap can occur because the target audience is women 40 to 60, and some might not be knowledgeable about the website or how to navigate the site.  Make the print and commercial part of the campaign more visible.  Break down the campaign to involve various cites with the events that spread the campaign’s message.

Theory  Protection Motivation Theory  Health Belief Model Theory  Homophily Theory

References  truth.htm truth.htm     eases/2008/02/ htm eases/2008/02/ htm

Conclusion  Health Problem  Goal/Target Audience  Message/Channels  Symbol of Heart Truth  Analysis  Theory  WIIFM?