The New and Improved Disposable Camera By: Hallie Charapp, Max Kennedy, and Shannon Harrop Edesign 100 sec 006

Table of Contents  Problem Definition  Information Gathering  Specifications  Brainstorming  Design Selection  Conclusion

We recognize the need…  To redesign a disposable camera to increase Kodak’s revenue. With the increase in popularity of digital cameras, there has been a decrease in the demand for disposable cameras. Kodak is in need of implementing new ideas to improve the market.

The following survey was used to narrow down a market that would be most interested in purchasing disposable cameras.

Attributes (Derived by Surveys)  Cheap  Visually appealing  Environmentally friendly  Durable  Reliable/Useful  Clear Picture  Waterproof  Simple Buttons  Safe for Children Different Colors represents our ranking of Attributes High Importance Medium importance Low importance

Specifications  Durable  Needs to withstand a fall from 5 feet  Not easily taken apart or opened  Safe  No sharp edges  No toxic chemicals  No exposed parts  Useful  Functions properly every time  Long lasting battery (AA battery)  Clear Picture: Standard ISO 800 speed  27 exposures (pictures)

Specifications (continued)  Waterproof  Contains airtight rubber sealed bonds  Needs to be able to function properly after being fully submerged in water  Environmentally friendly  Recyclable battery  Main shell and parts are reusable  Cost  10 cameras for $35  Size  Larger buttons  Size: 4.5 in. long x 1 in. wide x 2.25 in. tall  Appealing  Round edges  Multi gender color

Brainstorming Morphological Chart

Decision Matrix Polyethelene PlasticBioplasticAluminum Inexpensive(.125) * 0.7(.125) * 0.1(.125) * 0.2 Environmentally Friendly(.125) * 0.1(.125) * 0.8(.125) * 0.1 Easy to Use(.165) * 0.45(.165) * 0.1(.165) * 0.45 Safe(.165) * 0.4 (.165) * 0.2 Durable(.165) * 0.3(.165) * 0.1(.165) * 0.6 Recyclable(.125) * 0.3 TOTALS*** ***

Conclusion  To help market the disposable camera to children, we created a design that includes features such as larger buttons, an easier on/off flash switch, a larger eye lens, picture directions, a waterproof shell, and a wrist loop.  With these added features (which will not dramatically increase the cost of production) the cameras can be sold in bulk packages and distributed to a multitude of classrooms.

Questions?

References Jathar, Rutuja. "Disposable Underwater Camera." Buzzle.com. Buzzle.com, 04 Sept Web. 29 Feb Donahue, Alan. "How Does a Disposable Camera Function?" EHow. Demand Media, 08 Apr Web. 29 Feb