1. Disposable Camera Redesign 7/12/13 Fujifilm EDSGN 100 Section 201 Party People Molly, Mackenzie, Joe, Franni, Brianne 1

2. Table of Contents  Summary/Abstract; 3  Introduction; 4-6  Concept of Contents; 7-9  Detained Concept Development; 10-11  Conclusions; 12  References; 13  Appendix; 14 2

3. Abstract The goal of the project was to redesign a Fuji disposable camera while maintaining sustainability and market shares. Through the use and application of the design process, we gathered information, brainstormed ideas, and refined the product to meet the specifications. The redesigned camera is made from biodegradable materials and is longer lasting; therefore, it is environmentally friendly. Its price ranges from $5 to $10 making the product economically affordable. Its new sleek and creative design is socially stimulating so that the product is sustainable in all aspects. The market for the redesigned disposable camera is set in a new consumer base to significantly increase profit shares. 3

4. Introduction Opportunity:  Increase market share  Increase sustainability  Eliminate electronic waste  Fujifilm Policy Concept of Operation:  Design new product for Fujifilm  Meets needs of present  Not diminishes ability of future generations  Worldwide distribution 4

5. Introduction (cont.) Specifications:  $5 to $10  Takes between 20-40 pictures  Eco-friendly  Minimal electronic waste  Easy use  Durable 5

6. Introduction (cont.) Schedule:  7/1/13- Learned Project Objective  7/3/13- Made Team Charter & Established Customer Base  7/6/13- Interviewed Customers  7/8/13- Made Specifications  7/9/13- Brainstormed Ideas & Evaluated Ideas  7/10/13- Analysis and Presentation Created 6

7. Concept Development Brainstorming:  Materials: Biodegradable, Vegetable based plastic, and Polystyrene  Energy Systems: Green batteries, Lithium batteries, Rechargeable batteries, and Kinetic Energy (rolling, shaking, winding, coil)  Film Systems: Replaceable film, Specialized film cartridges, Memory card, Disposable film 7

8. Concept Development (cont.)  Aesthetics: Themed, Shape, Size, Lighter weight  Packaging: Recycled material, Fiber sources, Corrugated cardboard, UV gloss, Aqueous Gloss  Reuse/ Recycling: Reuse with buying cartridges, Return to Fuji to reuse or recycle 8

9. Concept Development (cont.)  Evaluated: Ease of Use, Long lasting, Environmentally sound, and Cost Best of Each System:  Materials: Vegetable Based Plastic  Energy System: Rolling KE – coil  Film System: Disposable Film  Aesthetics: Themed for events-color  Packaging: Recycled material & Aqueous Gloss  Reuse/ Recycling: Return to Fujifilm 9

10. Detailed Concept Development  Research: KE idea, Film FINAL DESIGN: 10

11. Detailed Concept Development (cont.) 11

12. Conclusion Features:  Environmentally friendly- Fujifilm Policy  Designed for new customer base  Affordable Lessons:  Balance of Environmental, Social, and Economical needs  Ability to create and pitch project  Work in group setting 12

13. References  http://www.sony.net/SonyInfo/technology/technol ogy/theme/vegetableplastic_01.html#block1 http://www.sony.net/SonyInfo/technology/technol ogy/theme/vegetableplastic_01.html#block1  http://www.thebottleguide.com/plastic- bottles/ps.html http://www.thebottleguide.com/plastic- bottles/ps.html 13

14. Appendix 14

15. Appendix (cont.) 15