1. A Better Disposable Camera EDSGN 100 7/13/12 By Brett Elgin, Mason Jacoby, Ben Lehman, Taylor Parks Presented to the shareholders of FUJIFILM

2. Table of Contents  Introduction  What makes a disposable camera?  Environmental Concerns  Market Research  Camera Modifications  Conclusion

3. Introduction  Disposable Cameras now fit a niche role  Re-engineering for marketability  Encourage environmentally friendly design  Boost sales

4. Camera Breakdown

5. Environmental Concerns  Most of camera is ABS plastic  Hydrogen Cyanide released on burning  Many go to landfills  Carbon compounds to atmosphere  One of five people do not have access to recycling facility

6. Eco-efficiency from fiscal 2005 to fiscal 2010

7. Market Research Survey 1Survey 2  Population of adults  Used mainly for special occasions  Most wouldn’t mind removing flash  Used because some are waterproof  Population of middle class Facebook users  Most against paying more  Flash unnecessary  Most preferred smaller sized camera

9. Possible Solutions  Make it digital  Target children with bright colors  Make it out of cardboard  Waterproof  Crank wheel for charging flash  Remove flash  Eliminate electronics entirely  More efficient design for less plastic  Packaging reduction

10. Solutions  Remove all electronics  Use less ABS for body  Redesign body  Less packaging

13. Conclusion  This is the camera that will:  Be profitable  Attract consumers  Be more sustainable

14. References  http://www.fujifilm.com/sustainability/report/pdf/index/ff_sr_ 2011_all.pdf http://www.fujifilm.com/sustainability/report/pdf/index/ff_sr_ 2011_all.pdf  http://www.plumbersurplus.com/Blog/image.axd?picture=c ompany+banner2.JPG http://www.plumbersurplus.com/Blog/image.axd?picture=c ompany+banner2.JPG  http://www.fujifilm.com/ http://www.fujifilm.com/  http://ecx.images-amazon.com/images/I/51cmp89F9uL.jpg http://ecx.images-amazon.com/images/I/51cmp89F9uL.jpg  http://www.robaid.com/wp-content/gallery/gadgets2/lego- digital-camera1.jpg http://www.robaid.com/wp-content/gallery/gadgets2/lego- digital-camera1.jpg  http://www.welovebeautifulthings.com/wp- content/uploads/2012/05/IKEA-Cardboard-Camera.jpg http://www.welovebeautifulthings.com/wp- content/uploads/2012/05/IKEA-Cardboard-Camera.jpg  http://www.guamsolidwastereceiver.org/i/Guam_cardboar d_recycle.jpg http://www.guamsolidwastereceiver.org/i/Guam_cardboar d_recycle.jpg