1. ECO-FRIENDLY DISPOSABLE CAMERA Engineering Design 100
Carly Bixler
Mike Palmer
Anne Pauley
Pat Robb

2. Table of contents Background Survey and Results Sales and Stats
Quality
Appearance / Usage
Packaging
Sustainability
Solutions

3. Background On Camera Fuji Quick Snap Flash $13.95 24 exposures
Can function under different lighting
Mostly plastic

4. Sales and Statistics
NPD Techworld - one-time use cameras continue to grow in sales
$1.1 billion annually
incr. 6%/yr
Hammoch (Fujifilm Market Director) - "It secures three trips to store"
Initial purchase, drop-off for processing, return for pick-up
Less sensitive to brands, features more of a priority

5. Survey 1. Have you used one? 2. Why and why wouldn't you use one?
3. Who uses them?
4. How would you improve it?
5. Would you buy if more eco-friendly? If so, how much would you spend?

6. Results Of Surveys 1.. Reasons for Use: 2.. Reasons Not To Use:
Easy to use
vacations
forgot their digital camera at home
protecting their good camera
2.. Reasons Not To Use:
Not computer friendly
3. Consumer Problems with Cameras:
poor picture quality
no zoom
no instant photos

7. Quality
Photo Center Employee: "I wouldn't buy one because the quality is crap."
Cannot focus; set distance for "acceptable" sharpness
3-4 feet
Possible improvements:
Higher quality plastic lenses or glass lenses

8. Appearance
Interviewees would be more likely to buy one if it looked more like a regular camera
Solutions:
Molded plastic on camera front to imitate digital cameras and display logo
Only put sticker on back of camera or eliminate sticker completely

9. Ease of Use Current design is tedious for photo centers to process
Photo Center Employee: "The Kodak ones are easiest to open... some of the other ones have stickers and stuff around them."
Solutions:
Only put sticker on back or eliminate completely
Keep directions on camera

10. Packaging Camera Wrapping Box Recycled Paper Post consumer material
New look
Smaller

11. Sustainability Environmental Economical Social Waste Reuse Customers
No large changes
Social
"Green" Trend

12. Solutions KEEP IN MIND COST Sticker only on back or eliminated
More appealing design
More clear plastic lens
Use only recycled packaging instead of glossy
Reload and reuse

13. Feasibility Chart + - Label Reduction Molded Design
Higher Quality Lens
Recycled Packaging
Reload and Reuse
Manufacturing + -
Assembly/
Disassembly
Cost
Environmental Sustainability
Quality
Total
Develop
Reconsider

14. Weighted Feasibility Chart
Label Reduction
Molded Design
Recycled Packaging
Reload and Reuse
Manufacturing (20) 3 2
Assembly/
Disassembly (20)
Cost (30)
Environmental Sustainability (15) 4
Quality (15)
Total
2.6
2.3

15. Questions or Concerns?

16. REFERENCES
HLEAD(Cameras+to+Use+Once%2C+and+Then+Throw+Away)+and+da te+is+June,%201989 2