Evolution of Story-telling s

A.T. Kearney % of the top 50 brands using Facebook pages sent users to a one-way communication page, where users were not able to start a conversation. 56% of those brands did not even respond to a single comment on the page.

Digital Distribution Is Social Distribution

Tim Kring’s Conspiracy for Good 1M Downloads PR Value $28M Awareness – Room To Read – We Give Books Over 10,000 Books Donated

Web Therapy Four Seasons Internal Distribution Long-form episodes for Showtime

The Controller: Battlefield 3 Exceeded viewership projections Uplift in game sales Season 2 moving forward

Short Form Story Pacing

What is quality? Quality is good content that gets shared and drives the distribution

Digital Content Categories TV Content Distribution Social Distribution

TV Production Staff Show 1: Show 2: Staff Show 3: Show 4: Show 5:Show 6:

Staff Digital Media Production Show 1:Show 2:Show 3:Show 4:Show 5:Show 6:

Content Syndication 2 hour movie Hulu 30 min episodes Mobile < 5 min episodes

Distribution Distribution is getting product in front of an audience and placement of content: 2012: Smartphone sales expected to hit 1.8B 2012: Tablet unit sales expected to hit nearly 100M

Cloud Computing is a Form of Distribution

Programming

Channel Development Build a franchise to increase awareness and frequency Provide a diverse and consistent offering Two way communication Alternative forms of content

Thank you Daniel Tibbets SVP, Digital Media Bunim-Murray Productions