1. RTV 3007 • Intro to Television
NEW TV
RTV 3007 • Intro to Television

2. NEW TV
On-Demand
Web Video Services
Netflix
Amazon
Hulu
iTunes
Rebroadcasters

3. New tv commonalities
Work on some variation of IP (Internet Protocol)
Viewership is about 80% TV content
Not reliably included in ratings and share estimates
Big users of Internet bandwidth

4. Top broadband use

5. ON-DEMAND (cable tv)
First developed as Near Video on Demand in the 1990s
Recently growing. About 3% of total TV viewership.
Some ratings include on-demand viewings within 3 days of original broadcasts.
Includes original ads for about 3 days, then switches to shorter ads.

6. ON-DEMAND (cable tv)
Cable companies love on-demand: keeps customers tethered to cable. Comcast customers watch 400 million hours per month
Networks like on-demand: they can keep their fragmented “appointment TV” together by offering more flexible scheduling

7. Web video services
Netflix
Amazon Instant Video
Hulu & HuluPlus
iTunes

8. Web video services
Web Video Services pay content producers for rights to shows
Netflix, Amazon & Hulu are available on most “smart” platforms: computers, tablets, phones, streaming TV devices, smart game consoles, smart TVs, smart blu-ray players
iTunes is only offered on Apple products (except computers)

9. Web video services – let’s get real

10. netflix
Established 1997 as DVD delivery system
2007 – 1 billion DVDs delivered
2008- Netflix begins switch to online services
2010 – Netflix ceases to be top US postal customer and becomes top user of Internet bandwidth
2013 – 30 million US subscribers, 40 million worldwide

11. TV shows – 80% of Netflix viewership Original programming
Netflix programming
TV shows – 80% of Netflix viewership
Original programming
House of Cards – 2013
Orange Is the New Black – 2013
The Defenders (Marvel TV) – 2015
Repurposed TV
Arrested Development – 2011
Netflix does not release ratings.

12. Amazon instant video
About 2% of Web video services in US
Much larger database of movies & TV shows than Netflix
Mostly Pay-Per-View: Current TV episodes are available for $1.99 ($2.99 for HD)
Current movies are available for $3.99-$14.99

13. Amazon instant video Original Programming Amazon Studios
Alpha House
Betas – 2013
Several series for children
Amazon Studios
Anyone can submit a script or video pilot
Projects are reviewed by Amazon & Internet audience
12 projects have been funded, including Betas

14. Shows on-demand TV shows (with ads)
HULU & HULU PLUS
Shows on-demand TV shows (with ads)
Also features clips, trailers, behind-the-scenes
Mostly broadcast networks (but cable increasing)
Hulu plus access on more devices, more content
Original Programming
Battleground
A Day in the Life

15. itunes
Flies below the radar in most mentions of Web video services
Biggest music vendor in the US since 2008
“Rents” access to movies & TV shows with option to “own” as part of FairPlay rights management system.
Not in the original TV programming business (yet)

16. REBROADCASTERS
Rebroadcasters “re-broadcast” TV and cable networks live over the Internet
Many illegal rebroadcasters have been shut down
Broadcast & cable networks fight the legal ones
Aero uses (legal) mini transmitters to transmit broadcasts over the Internet
NFL has threatened to move games to pay-only TV

17. THE EVOLUTION OF TV SETS