Stanford University Stanford Benefits Web Site & Stanford Chooser Charles Lee, Manager Health & Welfare PBGH February 27, 2008
Page 2 What We Had Web property remnant that spanned fundamentally different benefit delivery models Too many topics Too much information Ambiguous global navigation Cumbersome brand name – “BenefitSU”
Page 3 What We Had “Help, I’ve clicked and can’t get out!” Some information was nine layers deep Conflicting information Unreliable links Most common material required logon to secure area Information belonging in summary plan descriptions or certificates was displayed on the site
Page 4 What We Needed Comprehensive, accurate information that’s easy to find Common information outside the logon area Better access to decision making tools Better use of the secure area Easier way to promote programs and events Wellness program, annual open enrollment Benefit seminars and plan features Easier brand – “Stanford Benefits”
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Page 7 How It Works Most frequent topics accessed from home page Monthly benefit feature Rotating “factoids” High level content on web pages Detailed information in Adobe PDF or links to other locations Easier access to decision making tools Comparison charts Educated Chooser Educated Chooser
Page 8 How It Works Searchable resource library Search by document name or category “Packaged” searches for new hires, maternity, and retirement Access to secure area from every page Easier access to benefits group, carriers, and other resources
Page 9 User Engagement Launch tied to important subsidy program and open enrollment Heavy promotion of the site in announcement material Required use of the site during open enrollment Stanford Benefits News service Subscription “service” Optional use
Page 10 Looking Forward Web site acceptance By the community Within the department Still learning what works well; what works less well Tailoring the site to meet different needs Reaching those without computer access