Presented by Gerald Chinogara

TRUST that the “promise” will be kept What’s a BRAND ?

“is the public projection of certain aspects of a person’s personality, skills or values; it’s not the entire human being” What’s a PERSONAL BRAND ? Montoya

COMPETENCIES IMAGE IDENTITY na me personality

“Your brand is a perception or emotion,... that describes the total experience of having a relationship with you” What’s a PERSONAL BRAND ? McNally&Speak

Why Personal Branding CAREER IS A REVOLUTION IN THE WAY WE MANAGE OUR CAREERS UNIQUE IT'S A WAY OF CLARIFYING AND COMMUNICATING WHAT MAKES YOU DIFFERENT AND SPECIAL VALUE QUALITIES TO SEPARATE YOURSELF FROM YOUR PEERS SO THAT YOU CAN GREATLY EXPAND YOUR SUCCESS

“Those who mean the most to you, are those who offer you the most value throughout your life.” Power of a PERSONAL BRAND ? Graham ”The individuals who stand out in the world around us are those who offer the greatest value to the most people...”

Personal Branding Identity Image Competencies Communication Who you are (Values, Roles, Goals)? What makes you unique & distinct? Communication Do your competencies contribute to your domain? Are you visibile, distinct? Is your communication consistent? Competencies What is your distinct specialization/area of leadership? Be passionate, focused & persistent Image This is the OUTCOME Be Distinct, Unique, Consistent with your symbols & behaviour

It is our choices that show what we truly are, far more than our abilities. Rowling

Goals in Life “What do you want?” End Goals

Goal Setting: Focus on “END GOALS” WHAT DO YOU WANT? (excercise) Have your goals SMART+: SSpecific MMeasurable AAttractive RRelevant TTimely +Positive Personal Branding Strategy:

Personal Brand Maintenance: Know yourself (Values, Roles, Goals) Invest in yourself Be comfortable in your own skin Discover your competencies; improve & maintain them Be positive Be the best/most appropriately dressed person you meet everyday Express yourself in the most clear and concice way

Personal Brand Maintenance: Be persistent, don’t crash & burn Invest in your physical and mental health, Become member of appropriate clubs / associations

Values (i): - Exercise 1: Identify what makes your life – compelling– fulfilling - Exercise 2: Finding your Life’s passion - Exercise 3: Discovering and Determining your deepest values Personal Branding Introspection:

Useful “Identity” Related Questions: Personal Branding Questions: What am I tolerating? What is to be powerful? What is it to choose? Am I being nice or am I being real? What do I do to avoid feelings? Where is my attention? What keeps me going? When am I unable to laugh at myself? What motivates me? What’s fun? What is pleasure? Where do I limit myself? What does it cost me? What thrills me? What is it to be passionate? WHAT DO I WANT? WHO DO I WANT TO BE? WHAT MAKES ME UNIQUE? WHAT MAKES ME DISTINCT?

Roles in Life Professional RolesProfessional Roles Family RolesFamily Roles Individual RolesIndividual Roles Social/Citizen RolesSocial/Citizen Roles

Roles in Life: “If one person can do something, anyone can learn to do it”... What different perspectives you can create for each role? How would you define our “end goals” for each role? Personal Branding Strategy:

Competencies: What is/will be your Specialization? Focus, Focus, Focus What is/will be your Specialization? Focus, Focus, Focus Supporting question: Which skills would enable you to distinct?Supporting question: Which skills would enable you to distinct? What will enable you to have Leadership and Authority on your area of Specialization? What will enable you to have Leadership and Authority on your area of Specialization? Personal Branding Strategy:

Your personal Brand is a way to differentiate yourself and stand out from the crowd how your are perceived and remembered by others about reflecting the authentic, real you a potential aid to success Personal Branding Summary:

What does your brand give you? Success! Benefits: Increase your visibility and presence Differentiate yourself from your peers Increase your compensation or fees Thrive during downturns in the economy Expand into new business areas Choose better, more interesting assignments Understand yourself better Achieve your personal and professional goals Increase your confidence and self-motivation