MATTHEW LAMB BUSI 1200 006. Krispy Kreme Mission To touch and enhance lives through the joy that is Krispy Kreme. Vision To be the worldwide leader in.

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Presentation transcript:

MATTHEW LAMB BUSI

Krispy Kreme Mission To touch and enhance lives through the joy that is Krispy Kreme. Vision To be the worldwide leader in sharing delicious taste and creating joyful memories Values Consumers are our life blood, the center of the doughnut There is no substitute for quality in our service to consumers We must cast the best possible image in all that we do

History of Krispy Kreme Doughnuts First KK Store Winston- Salem, NC $0.20 per dozen wholesale Founder: Vernon Rudolph July 13, years old

Krispy Kreme Today James Morgan- CEO Competitors Starbucks Dunkin Donuts Growth: 400 US stores by 2017 (157 more) 4,300 Employees 773 Locations 243 US 530 International 38 States 21 Countries

Word of Mouth NASCAR The Store Community Krispy Kreme Marketing

Fundraising Doughnuts BOGO Cards Certificates Social Involvement Free Doughnuts Cops on Doughnuts for Special Olympics Victory Junction

Krispy Kreme Franchising Want to own your own Krispy Kreme? Franchise Investment $928,000-$1,883,250 (for factory store) -Passionate about the KK brand and product -Proven track record of running successful multi- unit business -Highly committed to providing great customer service $1 million in liquid assets and a minimum net worth of $2 million

Financials for Krispy Kreme

Stocks for Krispy Kreme Stocks for Krispy Kreme Stock: KKD Stock Price: $23.53

KrispyKreme.com Krispy Kreme University Sources

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