Arval UK Drive4Life Tracey Scarr Fleet 200, 27 th June 2012
2 ■ Arval Fleet Manager ■ Arval CSR & Road Safety Ambassador ■ Sustainable Safety Campaign Introduction
3 Once upon a time ■ Ten years ago an independent Fleet Risk Audit identified: ■ “the risk exposure for Arval employees driving on business was high” ■ 43% crash ratio: ■ High repair costs & third party claims ■ Escalating unfair wear & tear costs (unknown & unmanaged) ■ At the time we: ■ Completed random licence checks ■ Carried out reactive driver training ■ Had an “aspirational” safety policy ■ Had limited crash reporting & investigation ■ No Fleet Manager ■ The culture needed to change ■ We needed to lead by example!
4 Convincing the Board ■ Legal position: ■ Recommendations from the Risk Audit addressed: ■ High risks first ■ Appointment of Fleet Manager ■ Policy & Handbook review ■ Financial review: ■ 3 years crash reporting: ■ Repair costs & analysis of types of crashes ■ Third Party costs ■ Repeat offenders ■ Unfair wear and tear crash damage ■ Moral - Corporate Social Responsibility (CSR): ■ Reasons we must care about road safety: ■ People are the heart of our business, not just when they drive for work Arval Road Safety programme Drive4Life
5 Calculate an annual cost to your business of not addressing driving for work? How did Nestle present their business case? Build your business case
6 In 2004, how many Kit Kats did Nestle have to sell to fund their European motor fleet insurance cost? 235,000,000 Build your business case
7 Developing a risk management strategy ■ Company Car & Road Safety Policy and Handbook ■ Safety based technology ■ Incident management and reporting ■ Driver interview/cost awareness ■ Line manager involved ■ Fleet Safety Committee ■ Cross functional ■ Driver risk management programme ■ DVLA Licence checks ■ Risk assessments ■ On-road / workshop /e-Learning ■ Key Performance Indicators and goals ■ Realistic & measurable Drive4Life
8 Fleet Safety Committee ■ It’s not easy! ■ Don’t be scared by “Committee” (steering or working group) ■ Key stakeholders: ■ HR & Finance Director ■ Fleet Manager ■ Health & Safety Manager (s) ■ Insurance team ■ External partner/suppliers Insurance Broker Accident Management Company Third Party Suppliers (Telematics) ■ Sharing best practise across countries ■ European commitment to safety
9 When do we care about Safety? Do we only care about “safety” when it’s a Business Journey?
10 Engage & Educate EVERYONE Creating a safety culture
11 W.I.I.F.M factor
12 The real benefits (licence profile) Licence summary2009 % 2011 % 2012 % Total licences points639 84% % % points103 13% 45 6% 26 4% points18 2% 8 1% points points1 0 0
13 The real benefits (repair costs)
14 The real benefits (incident rate)
15 Fleet and road safety partnerships
16 Engage and educate
17 Engage and educate
18 Sharing & benchmarking
19 Can you do more for your communities?
20 Remember…… ■ We share the roads. ■ We share the responsibility. ■ Set your baseline & build your business case. ■ Engage everyone! ■ Realistic improvements, right for your business. ■ Learn from others, safety isn’t competitive. ■ One small change can make a difference.
Thank you Tracey Scarr Fleet 200, 27 th June 2012