Social Media. What is social media? 1.Websites and applications that enable users to create and share content or to participate in social networking.

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Presentation transcript:

Social Media

What is social media? 1.Websites and applications that enable users to create and share content or to participate in social networking. 2.Good or bad?

What does it mean for you? Means to connect Networking Keeping in touch with others Share information Learn new things

Audience SME E- Commerce Professionals Industry individuals

Business Objectives Acquire Clients + Expand business Improve Exposure Brand Awareness Content Management

Social Objectives 1.Grow Fan Base PlatformMonthly Increase Facebook10% Google+10% Twitter5% LinkedIn5%

Social Objectives 2. Maintain interest and engagement

Social Objectives 3. Analytics to find segments

Platforms Large Reach Discussion and feedback Content driven Balance of personality and information

Platforms Large Reach Discussion  Influence Needs to be timely Personality is important Content distribution Can handle more posts (4-5/week)

Platforms More technical Personality is less important Content driven Use of circles to divide followers/friends

Platforms Post less often Reach is mostly towards professionals More discussion and posts

Social Media Voice LanguageCharacterPurposeTone WarmCasualInformativePersonal ProfessionalKnowledgeableEngagementProfessional AuthenticHonest

Content Management Original content Informational posts Incite discussion

Content Management Follow/like influencers and industry bloggers Repurpose content Terms and Conditions Reactive comments/posts

Monthly Scheduling Date Topic Platform Status Notes

Weekly Schedule

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