1 E M C 2 11/19/04

2 Strategic Enrollment Management Rebecca E. Porter, PhD, PT

3 Strategic Enrollment Management Richard Whiteside (2001) describes 8 steps to implement a SEM perspective

4 Strategic Enrollment Management Establish a sense of urgency Examine market and competitive realities Identify and discuss crises, potential crises or major opportunities

5 Strategic Enrollment Management Form a powerful coalition Assemble a group with enough power to lead the change effort Encourage the group to work together as a team

6 Strategic Enrollment Management Create a vision Create a vision to help direct the change effort Develop strategies for achieving the vision

7 Strategic Enrollment Management Communicate the vision Use every vehicle possible to communicate the vision and strategies Teach new behaviors by the example of the guiding coalition

8 Strategic Enrollment Management Empower others to act on the vision Get rid of obstacles to change Change systems or structures that seriously undermine the vision Encourage risk taking and nontraditional ideas, activities, and actions

9 Strategic Enrollment Management Plan for and create short-term wins Plan for visible performance improvements Create those improvements Recognize and reward employees involved in the improvements

10 Strategic Enrollment Management Consolidate improvements and produce still more change Use increased credibility to change systems, structures and policies that don’t fit the vision Hire, promote, develop employees who can implement the vision Reinvigorate the process with new projects, themes, and change agents

11 Strategic Enrollment Management Institutionalize new approaches Articulate the connections between the new behaviors and corporate success Develop the means to ensure leadership developments and succession

12 Strategic Enrollment Management Central initiatives International students—Susan Sutton Home page is updated with information about the new visa fee voucher program and undergraduate incentive scholarships st Century Scholars—Kim Stewart- Brinston Ivy Tech Transfers---Enrollment Services –accelerated improvement process Graduate degrees—Sherry Queener

13 Strategic Enrollment Management Academic unit initiatives Focus on Deans 30 minute discussion at each Deans Council meeting Focus on Enrollment Management Council Focus on concrete ideas and best practices from each school, especially as they map to the enrollment management priorities.

14 Strategic Enrollment Management Existing EM related groups Community of Practice/Best Practice Seminars Determine best ways to involve related committees in larger enrollment management initiative

15 How do we make this better?