Digital innovation New media ecosystem Jennifer Carroll VP/Digital Outreach.

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Presentation transcript:

Digital innovation New media ecosystem Jennifer Carroll VP/Digital Outreach

What we do

Who We Are

Key Objectives UX Content Values Ads Social Work Flow Create a beautiful user experience for digital news and content consumption Create a seamless interplay between content at a local and national level Embrace the values of Gannett that make it a unique organization Innovate in the area of ad solutions and revenue generation Inspire the audience to interact with and contribute to the site Achieve efficient workflow to empower staff to do their best work

UX GANNETT DIGITAL PLATFORM Enhancement

New Digital Publishing Tools

New Ad Model Clean and uncluttered experience for user and advertisers Efficient day-parting IPG Media Lab Custom Research Tracked user interaction and brand metrics. Advertising is 3x more effective on new site. Brands are better remembered. Development

Launched December 18 th, 2012 Video view increases – 650% Development BROADCAST TABLET APPS

Innovation Rotation

Watch again: Sip heard around the world

Mobile Publisher of the Year and more USA TODAY is named Mobile Publisher of the Year by Mobile Marketer. “...the new design integrates ads effectively. They rotate on section fronts and are well- integrated into story pages.” -Poynter -Poynter “...USA TODAY appears to have listened closely to readers and advertisers, identifying its core strengths and refashioning them for today’s fast paced device-owning reader.” -Mashable -Mashable iPad News App Ranking -USAT #1 -NYT #2 -CNN #3 iPad News App Ranking -USAT #1 -NYT #2 -CNN #3