PRESENTED TO PONG PEWAUKEE OPPORTUNITIES NETWORKING GROUP MONDAY DECEMBER 15, 2014 BY NANCY HORWATH Importance of a Marketing Plan during Job Search

What is a Marketing Plan? Document that describes  Who you are  What you do  Your professional objective  Your competencies  Where you are looking  Target Markets (cities, companies)  Target Industries  Desired Size of Organization  Desired Culture of Organization

How to use a Marketing Plan Bring to networking meetings Use it as a guide for the conversation  This is who I am and what I do  This is what I’m looking for  Any suggestions?  Other people I should talk to  Companies I should consider  etc Leave a copy Send a thank you note

Asking for Networking Meetings Briefly explain your purpose  My position was eliminated  Outplacement firm recommends meetings to exchange information  I don’t expect you to know of any opportunities Ask for advice  I will quickly review my marketing plan  You may have some input: People, Companies, etc Signature with linked in, and phone #

Importance of Marketing Plan Putting it together helps you  Clarify what you are looking for  Describe lots of positive things about yourself Having it available  Reduces fear of networking with others  Provides a way to present information Using it as a tool when talking to others  Guides the conversation  Demonstrates your professionalism You never know who you know  Neighbors, acquaintances, church members, school mates  85% of jobs are not advertised, networking is key

Sample Professional Objective  My passion is Business Transformation  CEOs stated only 30% of their strategies actually get implemented  I was appalled! It can be 90% with well done Change Management!  I am interested in consulting or senior leadership roles  Business Transformation  Change Management  Project Management  Some roles where I would love to use my skills to contribute  Consultant  Director of Enterprise Project Management Office  VP of Enterprise Change Management  Chief Business Transformation Officer

Sample LinkedIn Summary  “No business survives over the long term if it can’t reinvent itself” Harvard Business Review  Change Management reduces risk  Impact across various cultures  Long time frame (> 2 years)  Staff reductions  Mergers / acquisitions Smoothly managing change transforms the business Examples and strengths

Sample Target Markets - Milwaukee WI, Dallas TX, Atlanta GA, Charlotte NC Industries - Banking, Financial, Healthcare, Insurance, Manufacturing, Retail, Utility Size of Organization employees Culture - Integrity, Collaboration, Teamwork, Encourages and rewards risk taking, Solicits opinions from employees, Customer experience oriented, High rate of change Target List – 50+ companies you are considering

Positive Things New companies to consider New contacts to meet with New hiring managers to connect with Leads Culture at this company includes… Allows you to talk about what you are good at! Highly recommend a marketing plan Learning