Innovation is not only new product features... Business model How the enterprise makes money Networking Enterprise structure/value chain Enabling process Assembled capabilities Core process Proprietary processes that add value Product performance Basic features, performance and functionality Product system Extended system that surrounds the offering Service How you service your customers Channel How do you connect your offerings to your customers Brand How do you express the benefits to customers Customer experience How do you create an overall experience for customers

Volume of Innovation efforts Volume of Innovation efforts – Last 10 years

Cumulative value creation of Innovations Cumulative value creation – Last 10 years