1. IEEE Entrepreneurs Day e Govi Rao May 8 th, 2010 Strategic Renewal Adapting for Entrepreneurial Success

2. Discussion Topics Macro Trends & Drivers Potential Fall out What will it take to succeed

3. TEDDY ROOSEVELT – 100 YRS AGO

4. - Theodore Roosevelt+, 2010 The Planet behaves well if we treat the Natural Resources as Assets and turn it over to the next generation, increased and not impaired in value

5. Fading of the ‘American Dream’ Uncertain/Open Landscape Changing world order ? The Next Technology Revolution Faster pace Empowering consumers Data based methods Changing Consumer Landscape Emerging economies Buying behavior The informed consumer Increased Resource Consciousness Geopolitical instability Accountability for the environment Beginning of the Carbon Economy Industry Dynamics and Key Trends

6. Fading of the ‘American Dream’ Uncertain/Open Landscape Changing world order ? The Next Technology Revolution Faster pace Empowering consumers Data based methods Changing Consumer Landscape Emerging economies Buying behavior The informed consumer Increased Resource Consciousness Geopolitical instability Accountability for the environment Beginning of the Carbon Economy Industry Dynamics and Key Trends Uncertain/Open Landscape Changing world order ? Global Economic Correction 1.0…2.0…3.0 Entrepreneurial Silverlining !

7. A perspective on Startups Every generation of startups is, often invisibly, both a renewal and restructuring of the economy More than half of the companies on the 2009 Fortune 500 list were launched during a recession or bear market, along with nearly half of the firms on the 2008 Inc. list of America’s fastest growing companies. The Economic Future Just Happened, June 2009

8. So What’s the fallout… Increased focus on all three pillars: –Economic, Social & Environment or –People, Planet & Profits Big Businesses struggle between ST results and LT goals Smarting of capital Expanding global markets in a ‘flat world’ Resurgence of Small & Medium Enterprises Equal Innovation Opportunity

9. Companies Founded during a recession or a bear market 3M Adobe Systems Amgen Apple Bath and Body Works BET Broadcom Buffalo Wild Wings CNN Chevron Dave and Buster’s Disney Electronic Arts Enterprise Rent-A-Car Exxon Mobil Gallup Genentech General Electric Genzyme Guess Hyatt IBM Johnson & Johnson Kraft The Learning Company Lotus Software Merck Microsoft O’Reilly Auto Parts Pizza Hut Princeton Review QuikTrip Quiznos Scottrade United Technologies Urban Outfitters Valero Whole Foods

10. Conditions for Entrepreneurial Success = Sustained Entrepreneurial Success

11. Conditions for Entrepreneurial Success Sustained Entrepreneurial Success =  Leadership Courage & Commitment Political Will ‘FEW’ Ideas Setting the Context  Mindset & Capacity Continuous Learning Working through Partners Outside-in Getting the right talent on time  Process Adaptability with milestones From Ideation to Revenue creation Goals, targets & milestones  Capital Smart LT vs ST Networked eco-systems

12. Conditions for Entrepreneurial Success A Few Disconnected Wins = Ambitions Frustrated = ‘One trick Pony’ = Stagnant & Stalled =

13. 10 types of innovation: it’s not just products Business model Finance Networking 2. Networking enterprise’s structure/ value chain 1. Business model how the enterprise makes money Channel Delivery BrandCustomer experience 10. Customer experience how you create an overall experience for customers 8. Channel how you connect your offerings to your customers 9. Brand how you express your offering’s benefit to customers Core process Process. Enabling process 3. Enabling process assembled capabilities 4. Core process proprietary processes that add value 6. Product system extended system that surrounds an offering Product performance Offering Product system Service 7. Service how you service your customers 5. Product performance basic features, performance and functionality Source: Doblin analysis

14. In Closing… Contrary to popularly held assumptions, the highest rate of entrepreneurial activity belongs to the 55–64 age group over the past decade. The 20–34 age bracket has the lowest. The Coming Entrepreneurship Boom, June 2009 Most high-tech founders come from middle-class or upper- lowerclass backgrounds, are well-educated, and married with children. The Anatomy of an Entrepreneur: Family Background and Motivation, July 2009

15. Thank You govirao@me.com