ONLINE SERVICES ADVERTISING. ONLINE ADVERTISING Search Engine Results Pages Companies register with large search engines so that their websites appear.

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Presentation transcript:

ONLINE SERVICES ADVERTISING

ONLINE ADVERTISING Search Engine Results Pages Companies register with large search engines so that their websites appear high up in a list of keyword searches or pay for links that appear when a user does a search. Banner and Pop-Up Advertisements These are advertisements that appear on the top of web pages as banners or pop-up on web pages. They are often animated to capture attention. Marketing When companies use to send advertisements to customers. However, customers often see this type of marketing as spam if it is sent as unsolicited bulk s.

EFFECTIVENESS What makes Online Advertising Effective? It: Captures attention (Colour, layout, graphics, animation) Easily accessible Retains Consumer’s Interest Directs to additional interactive information (E.g. Video) Speedy load time

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