#mobileema il

AGEND A 1 Why Mobile Isn’t Just About Design 2 Contextual Marketing for 3 Next Steps Join the with #mobile

#mobileema il Are you taking your customers out of context? Mobile s can’t just be responsively designed. They have to be contextually relevant.

#mobileema il Are your campaigns taking customers out of context?

#mobileema il Why contextual marketing? 55% of visitors spend fewer than 15 seconds on your website The average Internet visitor sees more than 1,700 banner ads a month but click-through rates are around 0.1% 78% of customers don’t trust s from companies 87% of customers don’t trust ads on websites 67% of customers don’t trust ads in any channel

#mobileema il Contextual Marketing Utility Customer Experience Engagement & ROI

#mobileema il But what do contextually relevant s look like?

#mobileema il 9 Ways to Build Contextual Mobile s Location Tim e Responsive Design App s Weather Real-Time Optimization Personalizati on Real-Time Inventory Data Analytics

#mobileema il 28% Increase in mobile click- through rate 28% 1. Responsive Design

#mobileema il 2. Location 21% Increase in high-value clicks 21%

#mobileema il 3. Weather 75% Increase in click- throughs 75%

#mobileema il 4. Apps 231% Increase in mobile app downloads 231%

#mobileema il 5. Real-Time Optimization Option A Option B 114% Higher click- throughs for optimized creative 114%

#mobileema il 6. Real-Time Inventory 1mm In incremental revenue 1mm

#mobileema il 7. Time-Sensitive Always Relevant sales Always

#mobileema il 8. Personalization Lift In social engagement Lift

#mobileema il 9. Mobile Analytics Better More personalized customer experiences Better

#mobileema il It’s not. Sound complicated? Expensive?

#mobileema il Key Marketing Challenges Personalization Increase response rates with uniquely tailored content Personalized at the moment of open Repurpose content from the web & social Ensure cross- channel consistency Automation Innovation Stand out in a crowded inbox Create compelling user experiences Optimization Insights based on real-time analytics Optimize for the individual, on-the- fly

#mobileema il Next Steps

#mobileema il Summary Mobile with the right platform can build customer experiences, instead of marketing campaigns.

#mobileema il Questions? Start empowering your s with context and get truly mobile - visit movableink.com or get in touch at