Public Relations -It’s all about the relationships A management tool for leaders in business, government and other institutions to establish beneficial.

Slides:

Advertisements

Similar presentations

Advertising and Public Relations 15

Advertisements

PR DRIVEN RESULTS FOR NON- PROFITS. WHAT IS PR? Communications function that establishes & maintains mutually beneficial relationships between an organization.

Stages in the Public Policy Process

CHAPTER 16 1 Use with BUSINESS TO BUSINESS MARKETING MANAGEMENT: A GLOBAL PERSPECTIVE ISBN Published by Routledge 2013.

Public Opinion Media Political Participation Political Parties & Elections Interest Groups.

Public Relations Management How does this fit into our overall promotions program?

Public Relations, Publicity, and Corporate Advertising © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.

An Introduction to Public Relations

Crisis Management Team Formation– selling the idea In this presentation: initial questions to ask team composition, duties & training examples.

1993 – the First PR Company 1995 – the First Major specializations in the Curriculum (Technical University)

© 2003 Prentice Hall, Inc14-1 Market Communication.

Chapter 20 Public Relations and Corporate Advertising.

Principles of Marketing

COM Taejin Jung, Ph.D. Week 2: What is Public Relations?

Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved. 15 Public Relations: The Credibility Builder Key Points: What is public relations,

Principles of Marketing

Public Affairs Management

Public Relations. Public Relations and Advertising Both are managed communications PR takes a longer term perspective PR focuses on corporate image as.

Copyright © 2001, Prentice Hall, Inc. CHAPTER 9 2Copyright ©2001 Prentice Hall, Inc. QUICK QUIZ What’s the number one topic that PR people request in.

Ch. 17 Public Relations, Publicity, and Corporate Advertising n Public Relations – n a management function that has as its primary responsibility the.

15-1 Copyright  2012 McGraw-Hill Australia Pty Ltd PowerPoint Slides t/a Advertising and Promotion 2e by Belch, Belch, Kerr & Powell Chapter 15 Public.

Public Relations. What is public relations? “Public relations is a management tool for leaders in business, government and other institutions to establish.

MCC107 Introduction to Public Relations Lecture 1: Introduction Unit Coordinator (Perth) : Renae Desai Lecturer & Tutor (Dubai) : Maha Sidahmed.

PUBLIC RELATIONS.

Online. Public Relations (PR) Is the systematic promotion of mutual understanding between an organization and its public.

Cutlip & Center's Effective PUBLIC RELATIONS

Public Relations LECTURE-23.  Public Relations  What is public relations  The Role and Impact of Public Relations  Major Public Relations Tools 

Public relations. Public s Present and prospective customers Current and lapsed customers General public Investors/shareholders Suppliers Distributors.

Chapter 10 Marketing communication and personal selling

Social Media Best Practices. Think Outside of the Box 2  everyone else is - almost  state of news media  do more with less  tell YOUR story  create.

PROMOTION Standard five: 5.1 role of promotion. Standard Five Students will discover the importance and elements used in developing a promotion mix to.

WFE Workshop on Leadership & Communications “What action – corporate communication roundtable” Tokyo Stock Exchange Group, Inc. February

Copyright © 2012 McGraw-Hill Companies, Inc., All right reversed McGraw-Hill/Irwin 12b Public Relations, Publicity, and Corporate Advertising.

BMI 3C Marketing PUBLICITY & PUBLIC RELATIONS. PUBLICITY Publicity is media coverage of a business that not paid for by the business It’s therefore up.

Chapter 15 Advertising and Public Relations. Topics to Cover Public Relations – Role and impact – Tools.

Strategic Communications: From the Plan to the Public September 27, 2006 Atlanta, GA.

1 The future of Reputation Management Mirko Creyghton Market Leader Club of Amsterdam - 31 May 2006.

© 2005 Pearson Education Canada Inc.1-1 Chapter 1 Integrated Marketing Communications: An Overview.

Copyright © 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

College of Public Health and Human Sciences Communication and Outreach Presenter: Craig Mossbaek Date: August 23, 2013 Public Health Policy Institute.

IR is all about…... First Impressions are Paramount. WHY?

Planned Public Relations

1 Chapter 9 Public Relations. 2 Public Relations Planning Background Situation Analysis Background Situation Analysis PR Plan Objectives Strategies Execution.

CHAPTER 12 Integrated Marketing Communications M A R K E T I N G Real People, Real Choices Fourth Edition.

Advertising Sales Promotion Public Relations Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 13.

MARKETING AND BRAND MANAGEMENT GETTING YOUR MESSAGE ACROSS.

PUBLIC RELATIONS & PUBLICITY.  Public relations (PR) is the practice of managing the flow of information between an individual or an organization and.

Chapter 12: Selling, Sales Promotion, and Public Relations

Public Relations. How Public Relations is Organized All organizations are different. General Motors has 200 people working in PR, while smaller organizations.

Relating to the Public.

For use only with Duncan texts. © 2005 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Public Relations And Brand Publicity.

Business English Upper Intermediate U1S09 John Silberstein

Who Has the Power to Implement Foreign Policy?. Presidential Powers Military Powers – Commander of the military. – Can send troops out for a limited time.

14 Public Relations. © 2005 McGraw-Hill Ryerson Limited Chapter Objectives To recognize the role of public relations in the promotional mix. To understand.

Public Relations Every organization has a story to tell…

WHAT IS PUBLIC RELATIONS PUBLIC RELATIONS Nobody can agree on what it is!

Public Relations Publicity Corporate Advertising Asia-Pacific Marketing Federation Certified Professional Marketer Copyright by Marketing Institute of.

Chapter 16 Public Relations. Objectives To understand public relations and its role in positioning and in the formulation of the marketing mix To recognize.

© 2006 Pearson Education Canada Inc Canadian Advertising in Action Chapter 14 Public Relations and Event Marketing and Sponsorships.

Chapter 16 Public Relations. Objectives To understand public relations and its role in positioning and in the formulation of the marketing mix To recognize.

Canadian Advertising in Action, 6th ed. Keith J. Tuckwell ©2003 Pearson Education Canada Inc Public Relations “The variety of activities and communications.

Course Name: Principles of Marketing Code: MRK 152 Chapter: Nine Advertising and Public Relations.

The Media of Mass Communication Chapter 17 Mass Media and Governance Copyright © 2012 Pearson Canada Inc.17-1.

INTRODUCING PUBLIC RELATIONS

What is public relations? Public Relations Nobody can agree on what it is!

The Marketing Communication Mix

THE MEDIA OF MASS COMMUNICATION 11th Edition John Vivian

Marketing Plan.

Presentation transcript:

Public Relations -It’s all about the relationships A management tool for leaders in business, government and other institutions to establish beneficial relationships with other institutions and groups

Public Relations -It’s all about the relationships This management function: evaluates public attitudes identifies the policies and procedures of an organization with the public interest plans and executes a program of action to earn public understanding and acceptance

Public Relations -It’s all about the relationships 4 steps to success Identify existing relationships Evaluate the relationships Design policies to improve the relationships Implement the policies

Public Relations -It’s all about the relationships Enlightened Self Interest Mutually beneficial public relations

Public Relations -It’s all about the relationships 4 steps to success Identify existing relationships Evaluate the relationships Design policies to improve the relationships Implement the policies

Public Relations -It’s all about the relationships Public Relations Sells point of view or attitude Hard to quantify Management Tool – Influences company policy - Influences the media to tell the story Advertising Blatant selling – sells the product Impact to bottom line- can be quantified Narrow focus – not a management tool Controls the message

Public Relations -It’s all about the relationships 3 common responses to handling a crisis that causes public anger, fear or blame: Stonewall Manage the news Open communications

Public Relations -It’s all about the relationships Stonewall Deny the crisis exists Refuse media questions Resist involvement of outside agency Manipulate media – drought of information

Public Relations -It’s all about the relationships Manage the news- 2 ways to do this Delay release of information Flood media with information

Public Relations -It’s all about the relationships Open Communications No delays Media fully informed of facts Provide info to put facts in perspective

Public Relations -It’s all about the relationships America goes to war -WWI Creel Committee -WWII -Korea -Vietnam -Iraq/Afghanistan

Public Relations -It’s all about the relationships Public Relations Services Publicity and Promotion Lobbying Political Communication Image Consulting Financial Public Relations Contingency Planning Polling Events Coordination

Public Relations -It’s all about the relationships New Horizons in Public Relations Dialogic Theory - Mutuality - Propinquity - Empathy - Risk -Commitment Technology