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Public Relations. Public Relations and Advertising Both are managed communications PR takes a longer term perspective PR focuses on corporate image as.

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Presentation on theme: "Public Relations. Public Relations and Advertising Both are managed communications PR takes a longer term perspective PR focuses on corporate image as."— Presentation transcript:

1 Public Relations

2 Public Relations and Advertising Both are managed communications PR takes a longer term perspective PR focuses on corporate image as opposed to particular products PR manages “public” opinion (general attitudes about the company or issue) PR targets more audiences

3 To manage relationship with the public General Public Employees SuppliersStockholders Customers CLIENT The Role of Public Relations

4 Determining PR Audiences Employees of the firm Stockholders and investors Community members Suppliers and customers Print and broadcast media Educators Civic and business organizations Governments Financial groups

5 Implementing the PR Program Press releases Press conferences ExclusivesInterviews Community involvement The internet

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8 Promotional Publications InsertsEnclosures Annual reports Posters Bulletin boards ExhibitsAudiovisuals Position papers Speeches News releases Media kits BookletsLeafletsPamphletsBrochuresManualsBooksLetters BMW Films

9

10 PR, Advertising, or Sales Promotion?

11 Advantages of Public Relations CredibilityCost Avoidance of clutter Lead generation Selectivity Image building

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