Psychology of Learning EXP4404 Chapter 4: Pavlovian Applications Dr. Steve.

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Presentation transcript:

Psychology of Learning EXP4404 Chapter 4: Pavlovian Applications Dr. Steve

Topics Covered  Conditioned Phobias and Treatment  Role of CC in:

Conditioned Phobias  Little Albert Experiments (Watson & Rayner, 1920) Conditioned Emotional Response

Treatment for Phobias  Counterconditioning (Mary Cover Jones, 1924) Referred to by clinicians as Exposure Therapy

 Systematic Desensitization (Wolpe, 1958) Treatment for Phobias

 Virtual Reality Exposure Therapy (Rothbaum et al., 1995) Treatment for Phobias

Role of CC in Prejudice  Prejudice

Role of CC in Advertising  Advertising attempts to pair product with pleasant stimuli so that product will elicit positive emotional response

Role of CC in Paraphilias  Paraphilia Aversion Therapy

Role of CC in Taste Aversions  Garcia Effect

 Immune System functioning may be conditioned (suppressed or increased) just as any other reflex actions Role of CC in Immune Function

 CC may explain why non-fatal dose becomes fatal Role of CC in Drug Overdose

 A few nausea inducing motion experiences, may condition motion sickness at sight of stimulus Role of CC in Motion Sickness

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