Jumpstart your game with Google! Marc Preusche - Google Germany Konstantin Dieterle – Google Ireland

Google’s Advertising Landscape 2 Google Confidential

Google Display Network 3 Performance Open Simplify Google Confidential

4 Reach is good, reach + targeting is better Google Confidential

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If YouTube were a country, it would be the 3rd largest in the world. #1#1 #2#2 #3#3 Source: Based on YouTube monthly unique visitors according to DoubleClick AdPlanner, 4/ Google Confidential

YouTube is Social 7 Source: Internal M+ people take a social action with YouTube every week (likes, shares, comments, etc.) More than 50% of videos on YouTube have been rated or include comments from the community Millions of videos are favorited every day Google Confidential

At the centre of the video phenomenon 8 Google Confidential

The 2010s Will Be the Decade of Mobile 9 Google Confidential

The four be’s 10 be relevant be accountable be found be engaging Google Confidential

11 Overview of Google’s Targeting Possibilities Target Audience 4 Target Audience 1 Target Audience 2 Target Audience 3 Google Confidential

12 Overview of Google’s Targeting Possibilities Automatic GDN optimization EntertainmentSeekers Core Gamer Casual Gamers Reach & Low CPC Long-Tail Interest Search Google Confidential Remarketing Similar Users Inferred Demographics Placements Contextual Topics

Thank You! 13 Questions?