1. An Holistic Approach to Gaming
Presentation
July,

2. BIG DATA has changed the way we operate our business
Is this simply a disruptive technology?
Make meaningful business decisions
360 Degree Profiling - more than just play tracking

3. 360 degree view

4. PERSONALISED EXPERIENCE
LOYALTY & PATRON TRACKING
PERSONALISED EXPERIENCE

5. How to
find the
IMEI or MEID?

6. What are we looking for?
12 MONTH OVERVIEW

7. What are we looking for?
12 WEEK PLAY TIME OVERVIEW

8. STRUCTURED CAMPAIGN PROCESS
DO YOU HAVE ONE?

9. STRUCTURED CAMPAIGN PROCESS
DO YOU HAVE ONE?
Structured campaigns will assist in increasing visitation
Allows you to monitor drop offs and change of behaviour

10. Case study – using data

11. Case Study – using data MANUAL TRACKING
User was tracked via Facebook gaming page
Patron tracked back to venue database
Now on a targeted campaign list

12. DIGITAL TRACKING - Social media
FIND YOUR CUSTOMERS, OR PEOPLE LIKE THEM
Create your own audiences on Facebook & Instagram to advertise to:
Upload your member database
Website visitors
App users
Lookalike audiences
Using data to find new customers who are similar to your customers – eg. 45yr females in local area

13. VARIABLE DATA PRINTING
USING DATA TO ENRICH COMMUNICATION

14. better Customer experiences
All this data
leads to
Ability to engage
Personalise conversations
Pre-emptive behaviour
Forecast visitation patterns
More relevance & value
better Customer experiences
AKA

15. Thank you