McGraw-Hill/Irwin Business Research Methods, 10eCopyright © 2008 by The McGraw-Hill Companies, Inc. All Rights Reserved. Chapter 2 Ethics in Business Research

2-2 Learning Objectives Understand... What issues are covered in research ethics. The goal of “no harm” for all research activities and what constitutes no harm for participant, researcher, and research sponsor.

2-3 Learning Objectives Understand... Differing ethical dilemmas and responsibilities of researchers, sponsors, and research assistants. Role of ethical codes of conduct in professional associations.

2-4 Ethical Issues at all Stages of the Research Process

2-5 Ethical Treatment of Participants Explain study benefits Explain participant rights and protections Obtain informed consent Obtain informed consent

2-6 Components of Informed Consent Identify researchers Describe survey topic Describe target sample Identify sponsor Describe purpose of research Promise anonymity and confidentiality Give “good-faith” estimate of required time commitment State participation is voluntary State item-non response is acceptable Ask for permission

2-7 Characteristics of Informed Consent Elements Competence Informed KnowledgeVoluntary

2-8 Ethical Responsibilities Special guidelines apply to children! Informed consent means parental approval.

2-9 Deception Disguising non-research activities Camouflaging true research objectives

2-10 Debriefing Explain any deception Describe purpose Share results Provide follow-up

2-11 Participant Confidentiality Minimize instruments requiring ID Non- disclosure of data subsets Non- disclosure of data subsets Restrict access to ID Obtain signed nondisclosure Reveal only with written consent

2-12 Right to refuse Right to Privacy Prior permission to interview Prior permission to interview Limit time required

2-13 The U.S. Safe Harbor Agreement Security Data Integrity Notice Access Enforcement Choice Onward Transfer

2-14 Sponsor Nondisclosure Confidentiality Purpose Nondisclosure Findings Nondisclosure

2-15 What To Do If Coerced? Educate on purpose Emphasize fact-finding role Explain problems Terminate relationship

2-16 Effective Codes of Ethics Enforceable Specify Behavior Regulate Protect

2-17 Key Terms Code of ethics Confidentiality Debriefing Deception Ethics Informed consent Nondisclosure –Findings –Purpose –Sponsor Right to privacy Right to quality Right to safety