Chfa 40 th anniversary Jerilynn Martinez Manager, Marketing and Communications.

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Presentation transcript:

chfa 40 th anniversary Jerilynn Martinez Manager, Marketing and Communications

department focus External communications Promote CHFA’s mission, products, and services Help CHFA engage with community stakeholders Internal communications Brand ambassadors Create campaigns to support CHFA’s culture and strategic projects

integrated communications Legislative relations Media relations Advertising Website and intranet Social media Video/photography Print collateral Community report/Publications Special event support eNews Signage and banners Swag

40 th anniversary campaign Goals Year long celebration Integrate internal and external audiences Increase awareness Create an emotional connection Have fun

branding the campaign Anniversary logo signature Print collateral Signage Updated key messages Website redesign CHFA advertising Video Customer focus

staff engagement through fun! Internal All staff meeting kickoff Monthly pop quiz Quarterly events

external contests and events Legislative Breakfast

external contests and events Home Is Where My Story Starts sm How did homeownership get your story started in a new way?

external contests and events David W. Herlinger Direct Effect Awards Four $10,000 awards to nonprofits with missions aligned with CHFA’s Presentation at Board and staff celebration event

board of directors – 40 th anniversary celebration

what people are saying… CHFA Staff 71 percent proud to work at CHFA in percent proud to work at CHFA in 2014 “Wow! I have tears streaming down my face.” “I just wanted to let you know that I truly enjoy reading these. My heart goes out to the individuals that have suffered such hardships, but it is great to see them find sanctuary in owning their own home. Definitely makes you count your blessings!”

what people are saying… Board of Directors “As a new board member, I found myself so unexpectedly impacted and inspired by what our borrower-essayists described regarding what it meant to them to become homeowners. The essays and videos gave me a new up-close-and-personal perspective about how and why the work done by CHFA has such a tremendously positive impact on our fellow residents all over the state.”

what people are saying… Media “CHFA helps make homeownership possible. Homeownership can become a reality. CHFA has great programs to help new homebuyers.”

grant yourself the freedom

Website Lender page Consumer page Lender toolkit Flyers Partner of Choice Lender eNews Advertising Social media

thank you Jerilynn Martinez