Need and Importance of OB Understanding of Self and Others Maximization of Human resources Improvement of quality and productivity Effective Communication Effective communication Good Human Relation Introduction of change in the organization

1) Understanding of self and others: The behavioural science help an individual to understand him and others in better way. This will improve interpersonal relations considerably. There are topics like attitude, perception,leadership, communication, transactional analysis and conflict are of particular significance in an interpersonal relations. An understanding of these will be very helpful to the individual in shaping his personality and dealing with others effectively OB is a useful tool of understanding human behaviour in all the directions in which human behaviour interact. Human behaviour can be studied at the various level they are 1) a)Individual Behaviour: It tries to analyze why and how an individual behaves in a particular way. Human behaviour is affected by a number of psychological, social and cultural factors. OB integrates these factors to understand individual behaviour b) Inter personal Behaviour; Interpersonal interaction takes place because of individual’s natural desire of socialisation. Behavioural science provides means for understanding the interpersonal relations in the organisation.

By studying the behavioural sciences,a individual can understand himself and others better. This will help him to improve interpersonal relations considerably. Understanding of inter- personal behaviour is facilitated by the study of attitude,role analysis,transational analysis etc c) Group Behaviour: An individual behaves differently as an individual and as a member of the group as revealed by Hawthrone studies. Therefore, study of group dynamics has assumed greater importance in OB. It helps in knowing how groups are formed, why people join groups and how groups exert pressures on the individuals,groups and management. Management can use group dynamics for better communication, effective leadership and building high morale. 2) Motivation of H of tuman Resources: The job of the manager in an organization is to get things done through others. He will be successful in his job when he can motivate his subordinates to work for organizational goals. OB will help the man ager to understand the needs and desires of the subordinates and other forces, which affect tbeir motivation. He can us incentives to

to motivate the subordinates. 3) Improvement of Quality and Productivity : OB teaches a number of direct and indirect lessons to practising managers about how to improve qualify of operations and employees productivity. It suggests that quality management, process reengineering etc must be based on extensive involvement of employees. 4) Effective Communication: Behavioural sciences helps in improving communication in the organization. It is the communication through which people come in contact with each other. To achieve organizational effectiveness the communication must be effective. The communication process and how it works in interpersonal dynamics is evaluated by behavioural sciences. The analysis of factors that influence communication will suggest measures to make communication effective. 5) Effective Organizational Climate: Behavioral sciences suggest the creation of organizational climate

in totality rather than merely improving the physiological conditions or increasing employee satisfaction by changing isolated work process ensures efficient organizational functioning. Satisfactory working conditions, adequate compensation and better equipment for the job are viewed as only a small effort in creating sound organizational climate. 6) Good Human Relations: OB can be useful to achieve and maintain cordial relations in the organization. If an employee is slow in work, it is not always b’cos of denial of promotion or poor work environment. Similarly, if the union gives a strike call, the basic issue may not be a demand for more wages, higher bonus, a better canteen or entertainment facilities Reluctance of the management to talk to union leaders about workers problems might provoke them to give a strike call. In other words, relations between management and employees are quite often strained for reasons, which are psychological and not rational. OB helps to understand the causes of poor industrial relations in the organization and suggest suitable measures for their improvement.