Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search.

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Presentation transcript:

Mobile for Agencies Mobile Monday 08/06/09

Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search engine marketing Mobile marketing

What advertisers want?

Advertisers want …... our sight. … our 30 seconds. … our click.

Advertisement is about attention!

It is hard to pay attention to ads.

Advertisers are looking for the perfect solution.

The perfect solutions is:  Targeted  Relevant  Ubiquitous  Not disturbing

The 5th element: CHEAP!!! Cost effective

What about mobile advertising?  Is it targeted?  Is it relevant?  Is it ubiquitous?  Is it not disturbing? … and is it cost effective?

Mobile Advertising SMS, MMS marketing Bluetooth marketing Banner ads QR codes Location Based Advertisements Preroll video-adsSearch Engine Marketing Callback tones Mobile widgets Advergaming

What are the barriers?

Lack of standard platform

Lack of visual abilities

Lack of media

Lack of innovative thinking Banners Advertainment SMSGuerilla / Viral E-Flyers Mobile widgets RingtoneBrandcasting

Together Everywhere

Thank you for your attention!