1-1 Chapter 1 UNDERSTANDING TOURISM

1-2 1 of world’s largest revenue generators 1 of world’s largest revenue generators 768 billion in 2008 (World) 768 billion in 2008 (World) 19.7 billion in 2007 (Canada) 19.7 billion in 2007 (Canada) 1.3 billion (Nova Scotia) 1.3 billion (Nova Scotia) Employs 40,000 people in Nova Scotia Employs 40,000 people in Nova Scotia

1-3 World Tourism Organization (WTO) Defines tourism as “the activities of persons travelling to and staying in places outside their environment for not more than one consecutive year for leisure, business and other purposes.” Defines tourism as “the activities of persons travelling to and staying in places outside their environment for not more than one consecutive year for leisure, business and other purposes.”

1-4 5 Industry groups of the tourism sector 1. Transportation 4. Recreation and Entertainment 2. Accommodations 5. Travel Services 3. Food & Beverage Services

1-5 Transportation Provides tourist with a way to travel to and from destinations Provides tourist with a way to travel to and from destinations Provides ways to get around once destination is reached Provides ways to get around once destination is reachedAirlinesRailroads Cruise lines Tour bus companies Car rental companies

1-6 Accommodations A place to sleep A place to sleep –Hotels –Motels –Resorts –Cottages

1-7 Food and Beverage Meals, snacks and beverages Meals, snacks and beverages The largest industry in the tourism sector The largest industry in the tourism sector Employs 46% of the tourism workforce Employs 46% of the tourism workforce Restaurants: Fine dining, family style, specialty, themed… Drinking Establishments : bars, pubs, taverns Food service contracted : Lodging facilities Catering Deli Limited service eating places : Fast food Gourmet Shops

1-8 Recreation & Entertainment Provides hands-on, physical activities for visitors Provides hands-on, physical activities for visitors Eco-tourism – travel intended to support study of earth’s biodiversity (polar bears, tide pools, archaeology) Eco-tourism – travel intended to support study of earth’s biodiversity (polar bears, tide pools, archaeology) –Ski Resorts –Golf and Tennis –Hiking –Fishing –Whitewater rafting –Whale-watching –Parks & Attractions (museums, zoos, historic sites)

1-9 Travel Services Package, arrange and sell tourism products Package, arrange and sell tourism products Create packages of flight tickets, hotel reservations, & attractions Create packages of flight tickets, hotel reservations, & attractions –Travel agencies

1-10 Reasons for Growth of Tourism Technology Technology Better educational systems Better educational systems More disposable income More disposable income A more stressful lifestyle A more stressful lifestyle Declining cost of travel Declining cost of travel Better marketing and promotion Better marketing and promotion Common currency Common currency Political stability Political stability

1-11 Historical Timeline Early civilizations Early civilizations 4800 – 400 BCE 4800 – 400 BCE 400 BCE – 400 CE 400 BCE – 400 CE Around 1000 – Roman Catholic Church Around 1000 – Roman Catholic Church Up to 1300s – Crusaders Up to 1300s – Crusaders Middle Ages Middle Ages 17 th – 19 th centuries – Le Grand Tour 17 th – 19 th centuries – Le Grand Tour Industrial Revolution Industrial Revolution WWII WWII After WWII After WWII

1-12 WHY choose Tourism as a career? 1.One of the major economic sectors 2.A good % of the jobs are part-time 3.A global industry with transferable skills 4.Each day is interesting and a challenge 5.Innovation is encouraged 6.Good people skills Other?

1-13 TOURISM Associations and Organizations International World Tourism Organization World Tourism Organization International Civil Aviation Organization International Civil Aviation Organization International Air Transport Association International Air Transport Association World Travel and Tourism Council World Travel and Tourism Council Pacific Asia Travel Association Pacific Asia Travel AssociationCanadian Canadian Tourism Commission Canadian Tourism Commission Canadian Tourism Human Resource Council Canadian Tourism Human Resource Council Tourism Industry Association of Canada Tourism Industry Association of Canada Association of Canadian Travel Agencies Association of Canadian Travel Agencies Canadian Tourism Research Institute Canadian Tourism Research Institute Canadian Institute of Travel Counsellors Canadian Institute of Travel Counsellors

1-14 Associations and Organizations cont’d Municipal Organizations Local convention bureau Local convention bureau Local chamber of commerce Local chamber of commerce Local visitor bureau Local visitor bureau