1. The Tourism Industry Many nations depend on tourism to be one of their biggest revenue generators Tourism represents approximately 33% of the world’s exports (revenue generation) For small countries it can represent almost 3/4ths of their yearly national income In 2007, 898 million people travelled internationally In 2006, tourists spent $733 billion into the countries they visited

2. Passports Recently, Western Hemisphere Travel Initiative (WHTI) required Canadians and Americans to carry valid passports when crossing the border Aimed to stop terrorists from getting into the States by crossing the Canadian border Has created significantly longer border waits

3. Why is tourism referred to as a sector? Sector: part or division of national economy Essentially, tourism is a “product” that we sell and the money we get from this product is used to help balance the budget and reduce national debt Tourism products are integrally connected, meaning one product does not flourish by itself but needs other, different components to help sell it Government appointed a committee to look at the tourism sector and the impact it has on Canadian society…..

4. “The Buchanan Report” stated… 1.Tourism created more jobs at a faster pace than any other industry in Canada 2.The money it made benefitted all levels of government (federal, provincial, municipal) by nearly 40% 3.Tourism created jobs for more women, more young adults, more visible minorities, more people re- entering the workforce and more immigrants than any other industry in Canada 4.Jobs ranged from entry-level to highly paid executive positions. 5.Value of tourism was vastly underrated and misunderstood by the government and the public

5. What on earth did that mean? We like money, we want more money  steps were taken to ensure that the tourism sector continued to grow

6. Eight Components of Tourism Sector 1.Transportation 2.Accommodation 3.Food and Beverage 4.Attractions 5.Events 6.Adventure Tourism and Outdoor Recreation 7.Travel Services 8.Tourism Services

7. Transportation How to get to destination and also how to get around once at destination Airlines, railroads, cruises, tour busses, rental cars Creates jobs for: Pilots, reservation agents, cruise director, car rental agent, customer services agent, purser on train/ship/plane, captain of charter boat

8. Accommodations Travelers need a place to sleep Hotels, bed and breakfasts, cabins, cottages, hostels, couch surfing Creates jobs for: front-desk clerk, hostel manager, health- club manager, valet, camp counselor, night auditor, groundskeeper, concierge, housekeeper

9. Food and Beverage Largest in the tourism sector, greatest opportunity for entrepreneur Full-service restaurants (fine dining, family style, specialty, theme), limited-service (fast food), drinking establishments (bars, pubs, taverns), food in hotels, food in airports, delis or gourmet shops, etc!!! Creates jobs for: wine steward, banquet chef, baker, bartender, nightclub manager, food service director, catering manager, food/beverage server

10. Attractions Entertain and educate the visitors Can be permanent or manufactured Historical sites, museums, theaters, casino, waterparks, gardens, zoos Creates jobs for: travel guide, casino dealer, heritage interpreter, attraction facility guide, amusement park supervisor, sales manager, public relations manager

11. Events Calgary Stampede, Canmore Highland Games Festivals, sporting events, conventions, meetings Creates jobs for: destination services rep, program specialist, registration supervisor, catering coordinator, special event manager, trade show operator, meeting planner, exhibit designer, convention center manager

12. Adventure Tourism and Outdoor Recreation (ATOR) Provides hands-on physical activities for visitors (tennis, golf, hiking, skiing, fishing, etc) Driven by desire to stay fit and healthy through exercise $5 billion in revenue each year!! Ecotourism: travel intended to support study of earth’s biodiversity Creates jobs for: local tour guide, ski lift operator, park warden, avalanche control trainee, lifeguard, tennis pro, recreation director, marina manager

13. Travel Services Hotel reservations, flight packages 4500 travel agencies in Canada Creates jobs for: reservation agents, tour guide, sales rep, incentive travel specialists, tour planner, package tour coordinator, destination development specialist, tour operator, travel agency owner

14. Tourism Services Support services for the tourism sector Research, marketing, consulting, education, media coverage Information centers, gift shops, travel insurance, duty-free shops

15. North American Standard Industrial Classification (NAICS) Wanted all countries to have equivalent statistics Merged the 8 components into 5 sub-sectors: 1.Accommodations 2.Food and beverage 3.Recreation and entertainment 4.Transportation 5.Travel Services AKA they combined attractions, events and ATOR as “entertainment”

16. Many jobs are unaware that they are part of tourism industry For example, if you ask a bartender if he/she works in tourism, he/she will probably say no However, food and beverage falls under tourism umbrella

17. Different Types of Tourism Tourism: “the activities of persons travelling to and staying in places outside their environment for not more than one consecutive year for leisure, business and other purposes” (as defined by the World Tourism Organization)

18. Group Work Create a slide for the type of tourism you were assigned. Explain what it is and give an example: 1.Agricultural Tourism 2.Ecotourism 3.Culinary Tourism 4.Volunteer Tourism 5.Spa Tourism 6.Medical Tourism 7.Extreme Tourism

19. Why has the tourism industry grown?

20. Reason for Tourism growth 1.Advancements made in how we transport people (trains, cruises, planes) 2.Better marketing, promotions, and media coverage 3.Computers and Internet 4.Better educational systems 5.More disposable income 6.More stressful lifestyle 7.Declining cost of travel 8.Common currencies 9.Political Stability 10.Easing of government restrictions