PewInternet.org The State of Mobile Connectivity Lee Rainie, Director, Pew Internet Project Handheld Librarian

The Very Nature of Information Has Changed All around us Cheap or free Shaped and controlled by consumers and networks Designed for sharing, participation and feedback Immediate Embedded in our worlds Scarce Expensive Shaped and controlled by elites Designed for one-way, mass consumption Slow moving External to our worlds Information was… Information is…

Information is Woven Into Our Lives Mobile is the needle, Social Networks are the thread Social Networks… Surround us with information through our many connections Bring us information from multiple, varied sources Provide instant feedback, meaning and context Allow us to shape and create information ourselves and amplify others’ messages Mobile… Moves information with us Makes information accessible ANYTIME and ANYWHERE Puts information at our fingertips Magnifies the demand for timely information Makes information location- sensitive

Overall, if you had to use one single word to describe how you feel about your cell phone, what would that one word be?

331.6 Total U.S. population: million 2011 The basics: 88% of adults have mobile devices

Mobile is the Needle: 88% of US Adults Have a Cell Phone Teen data July 2011 Adult data Feb 2012 % in each age group who have a cell phone

Smartphone tipping point -- 46%

Smartphones – 46%

An internet device 17% use mobile as primary or exclusive online connection device – 45% of those ages – 51% of blacks – 42% of Latinos – 38% of those in HH earning less than $50K

56% of adults own laptops – up from 30% in % of adults own MP3 players – up from 11% in % of adults own DVRs – up from 3% in % of adults own game consoles 19% of adults own e-book readers – Kindle Doubles over holiday season 19% of adults own tablet computer – iPad Doubles over holiday season

Cell phones as connecting tools 2/22/ % of cell owners 64% send photo or video – Post video 25% 55% access social net. site 30% watch a video 11% have purchased a product 11% charitable donation by text 60% (of Twitter users) access Twitter

Location services % of smartphone owners

Apps – 50% of adults

Apps downloaders by age

Apps provide direct connections to information Based on August 2011 Pew Internet Tracking Survey Apps: From Superhighway to Bypass

Rise of “connected viewers” – 52% All cell owners 38used their phone to keep themselves occupied during commercials or breaks in something they were watching. 22% used their phone to check whether something they heard on television was true or not. 6% of cell owners used their phone to vote for a reality show contestant. Smartphone owners 35% use phone to visit a of smasrtphonecell owners who website that was mentioned on television 20% used their phone to see what other people were saying online about a program they were watching 19% used their phone to post their own comments online about a program they were watching

Cell phone uses % of cell users have done these things in past 30 days Coordinate a meeting or get-together – 41% Solve an unexpected problem that they or someone else had encountered – 35% Decide whether to visit a business, such as a restaurant – 30% Find information to help settle an argument they were having – 27% Look up a score of a sporting event – 23% Get up-to-the-minute traffic or public transit information to find the fastest way to get somewhere – 20% Get help in an emergency situation – 19 %

Mobile health 17% of cell owners have used their phone to look up health or medical information; 29% of cell owners ages have done such searches. 9% of cell owners have software applications or “apps” on their phones that help them track or manage their health; 15% of those ages have such apps.

Mobile politics - 26% of adults used cell phones for political purposes in /9/ Internet and Politics 14% used their cell phones to tell others that they voted 12% used their cell phones to keep up with political news 10% sent text messages relating to the election 6% used their cells to let others know about conditions at their local voting stations on election day 4% used their phones to monitor results on election night 3% used their cells to shoot/share photos/videos about election 1% used a cell-phone app that provided updates about election news 1% contributed money by text message

News and local news All adults 84% own a cell phone and/or tablet computer 47% get local news or information on their cell phone or tablet

In-store purchasing decisions

How Phones Function In Our Lives % of US adult cell owners who had done each of the following in the past 30 days…

Thank you!