1. Unwrapping Mobile Technology Trends for the New Year SCR CONNECTions December 14, 2011 Emily J. Hurst, MSLS Technology Coordinator NN/LM SCR

2. 26% of U.S. adults have used their mobile phones for health information or tools in the past 12 months. 1 Increased WiFi availability and mobile broadband adoption in the U.S. are helping drive connectivity. 2 Mobile connected device adoption picked up among women and older consumers in the second quarter of 2011. 3 Mobile Technology – Facts 1. manhattanRESEARCH. More Than One-quarter Of U.S. Adults Use Their Mobile Phones For Health Information And Tools. http://bit.ly/tPJY4g http://bit.ly/tPJY4g 2. comScore, Inc. Smartphones and Tablets Drive Nearly 7 Percent of Total U.S. Digital Traffic. http://bit.ly/svTt9zhttp://bit.ly/svTt9z 3. Nielsen. Tablet and eReader adoption accelerated among older users, women in Q2. http://bit.ly/toLQcXhttp://bit.ly/toLQcX

3. Mobile Choices Smartphones Tablets (iPad, Andorid or other) eReaders (more on those later) Pew Internet and American Life Project. Americans and Mobile Computing: Key Trends in Consumer Research. http://bit.ly/uZqj21http://bit.ly/uZqj21

4. Mobile Uses Send or receive email (76%) Text messaging (73%) Photo taking (73%) Access the Internet (44%) Pew Internet and American Life Project. Americans and Mobile Computing: Key Trends in Consumer Research. http://bit.ly/uZqj21http://bit.ly/uZqj21

5. Mobile Sites vs. Mobile Apps Mobile Sites Websites formatted for a mobile screen Loads in a browser Free Mobile Apps Provide direct access to information Like any software application on a computer Can be pre-installed or user downloaded Free or for purchase

6. Mobile Gallery from the NLM National Library of Medicine http://www.nlm.nih.gov/mobile/ Mobile Sites Mobile Apps

7. Tablets 11% of Americans own a tablet computer. 1 In August 2011, iPads delivered 97.2 percent of all tablet traffic in the U.S. 2 82% of tablet users own Apple iPad brand tablets. 3 1. Simmons-Duffin, Selena. Hot This Season: Getting In Touch With A Tablet. http://n.pr/v9Kowlhttp://n.pr/v9Kowl 2. comScore, Inc. Smartphones and Tablets Drive Nearly 7 Percent of Total U.S. Digital Traffic. http://bit.ly/svTt9zhttp://bit.ly/svTt9z 3. Nielsen. Consumers in the Connected Devices Age. http://bit.ly/v4AldRhttp://bit.ly/v4AldR

8. Before You Buy Over 30 tablet devices currently on the market. 1 Mobile Device Options for the Healthcare Professional - http://bit.ly/tSQBCs http://bit.ly/tSQBCs 1. Franklin, Eric. CNET updates tablet test results. http://cnet.co/tNHF7ahttp://cnet.co/tNHF7a Photo: Eric Franklin.

9. eBook Boom! Percent of U.S. adults with an e-book reader doubled from 6% to 12% between November 2010 and May 2011. 1 Majority of eReader owners are women. 2 1. Pew Internet and American Life Project. E-reader ownership doubles in six months. http://bit.ly/vXX0FBhttp://bit.ly/vXX0FB 2. Nielsen. Tablet and eReader adoption accelerated among older users, women in Q2. http://bit.ly/toLQcXhttp://bit.ly/toLQcX

10. eReader Options Kindle Nook Sony Others Apps for other devices

11. Outreach with eReaders Projects to consider Creating or selecting PDFs specific for users Word documents, image files and audio Create a document or book collection for a specific group Bookmark websites for quick access Photo: Suzanne Shurtz & Megan von Isenburg.

12. Questions? Contact: Emily J. Hurst, MSLS emily.hurst@exch.library.tmc.edu 1 Hour MLA CE Available Complete Evaluation online at: http://www.surveymonkey.com/s/nnlmscr_dec http://www.surveymonkey.com/s/nnlmscr_dec Join us Wednesday, January 18, 2012 for PubMed News and Updates with Re Mishra

13. Happy Holidays! 13