Phoenix Movies Channel China Business Executives Survey 2014 in 8 cities

CBES - Methodology China Business Executives Survey (CBES) Conducted by CVSC-TNS Research Co. Ltd. (CTR) Face-to-face interview 8 cities – Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Dalian, Wuhan and Chengdu Target audience – Middle and top management of enterprises. Samples represent a population of 1,240,930 business executives nationwide.

CBES Scope – Corporate Executives Corporate Executives with the company of 50 employees from 24 industries, including: banking and financial institutions, insurance companies, business schools, Fortune 500 companies in China, international audit and law firms, and hotels. CEO/ GM/ MD/ President/ Chairperson (or equivalent) Deputy GM/ VP (or equivalent) Head of Finance/ Accounting Head of Domestic Marketing/ Sales/ Advertising Head of International Marketing/ Sales/ Operations Head of Production/ Operations/ R&D Head of IT Owners or Partners

Phoenix Movies is No.4 oversea regional channel amongst Affluent Business Executives % watched in past 7 days Source: CTR CBES 2014; Regional channels watched in past 7 days. Business executives with annual household income RMB 700K+ in 8 cities in China (102,037)

Phoenix Movies is No.4 oversea regional channel amongst General Manager/ President/ CEO/ Director % watched in past 7 days Source: CTR CBES 2014; Regional channels watched in past 7 days. Business executives who are general manager/ president/ CEO/ direct, in 8 cities in China (504,548)

Phoenix Movies viewers are top management, affluent and decision makers Profile % Source: CTR CBES 2014; Business Executives in 8 cities in China (1,240,930) Watched Phoenix Movies in past 7 days (75,072)

Profile % Source: CTR CBES 2014; Business Executives in 8 cities in China (1,240,930) Watched Phoenix Movies in past 7 days (75,072) Phoenix Movies viewers love drinking

Phoenix Movies viewers love digital products Profile% Source: CTR CBES 2014; Business Executives in 8 cities in China (1,240,930) Watched Phoenix Movies in past 7 days (75,072)

Phoenix Movies viewers are frequent flyers Profile% Source: CTR CBES 2014; Business Executives in 8 cities in China (1,240,930) Watched Phoenix Movies in past 7 days (75,072)

Phoenix Movies viewers are more likely to stay with 4-star or above hotels Profile% Type of hotel usually stay with during business or leisure trips Source: CTR CBES 2014; Business Executives in 8 cities in China (1,240,930) Watched Phoenix Movies in past 7 days (75,072)

Travel Destinations for the Next 12 Months Profile% Source: CTR CBES 2014; Business Executives in 8 cities in China (1,240,930) Watched Phoenix Movies in past 7 days (75,072)

Phoenix Movies viewers are likely to take First or Business Classes on air travels Class taken in most of the time on the plane Profile% Source: CTR CBES 2014; Business Executives in 8 cities in China (1,240,930) Watched Phoenix Movies in past 7 days (75,072)

Phoenix Movies viewers are more likely to travel with tour groups and work units How do you normally travel Profile% Source: CTR CBES 2014; Business Executives in 8 cities in China (1,240,930) Watched Phoenix Movies in past 7 days (75,072)

Phoenix Movies viewers are more likely to own private cars at home Profile % Source: CTR CBES 2014; Business Executives in 8 cities in China (1,240,930) Watched Phoenix Movies in past 7 days (75,072)

Phoenix Movies viewers are more likely to attend postgraduate education Profile % Source: CTR CBES 2014; Business Executives in 8 cities in China (1,240,930) Watched Phoenix Movies in past 7 days (75,072) *Remarks: MBA/EMBA/ EDP/ MPA/ Professional Qualifications (e.g. CPA)/ Foreign Language Training/ Postgraduate Programme/ Others

Phoenix Movies viewers lead a quality lifestyle Agree / Strongly agree % Source: CTR CBES 2014; Business Executives in 8 cities in China (1,240,930) Watched Phoenix Movies in past 7 days (75,072)