TURNING FACEBOOK LIKES INTO SALES Rick Camino CEO, Hello Music

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Presentation transcript:

TURNING FACEBOOK LIKES INTO SALES Rick Camino CEO, Hello Music

BACKGROUND

Copyright © 2014 Hello Music. All rights reserved. 3 FACEBOOK FACTS  71% of all USA internet users are on Facebook  50% are  Users have an average of 229 friends  50% login daily for an average of 13.5 minutes

Copyright © 2014 Hello Music. All rights reserved. 4 SOCIAL COMMERCE PLATFORM FOR MUSICIANS  Community ( Members Only)  Curated Content  Commerce  C2C Marketplace

STRATEGY

Copyright © 2014 Hello Music. All rights reserved. 6 BENEFITS OF FACEBOOK  Brand extension  A place for us to listen and converse  Social endorsement / word of mouth  Membership acquisition  Source of revenue

Copyright © 2014 Hello Music. All rights reserved. 7 TARGET A SEGMENT OF YOUR CONSUMER’S JOURNEY Awareness Familiarity Consideration Purchase Loyalty

Copyright © 2014 Hello Music. All rights reserved. 8 FOCUS ON SPECIFIC ACTIONS  Likes – Social endorsement and demand gauge  Shares – Amplification of content to friends  Comments – Engagement and conversation  Clicks – Redirect to a landing page

Copyright © 2014 Hello Music. All rights reserved. 9 CUSTOMER INSIGHTS  Demographics via Facebook Connect’s interface (API)  Name  Address  Gender  Age  Location  Birthday  Etc.

Copyright © 2014 Hello Music. All rights reserved. 10 CUSTOMER DEMAND GAUGE  Volume of likes can indicate potential sales demand  Historical Likes can influence re-orders  Targeted campaigns, using member s collected from Facebook API

TACTICS

Copyright © 2014 Hello Music. All rights reserved. 12 LEVERAGING FACEBOOK Acquisition Sign In Referrals Endorsement Amplification

Copyright © 2014 Hello Music. All rights reserved. 13 TACTICS THAT WORK  Pre-sales – Early access to the hottest products and services  Exclusives - Facebook only products & services  Feedback – Poll and survey our community  Coupons & Promotions – Early access to limited quantity deals  Sweepstakes – Give-a-way dream products  Other – Trivia, feature fans, SWAG giveaways, customer support and assistance

Copyright © 2014 Hello Music. All rights reserved. 14 TIPS AND TRICKS:  Use sexy images of your gear to drive engagement  Feature aspirational products that drive social status  Respond to any and all constructive feedback  Positive or negative  Great feedback deserves a great response

RESULTS

Copyright © 2014 Hello Music. All rights reserved. 16 A HIGHLY EFFECTIVE PLATFORM  2,000,000 musicians weekly  497,000+ Facebook members  35% of Hello Music traffic  25% of daily sales originate from Facebook

THANKS