We Will Win in 2010! Oakwood’s Strategic Plan for Success – Grow, Improve, Focus

Confidential & Proprietary 2 Our Journey Begins With The Gold Standard Golden Rules – Our Core Values  People  Customer Service  Innovation  Fiscal Responsibility  Operational Excellence  Reputation Golden Promise Treat our Customers and Associates the way we would like to be treated.

Confidential & Proprietary 3 Grow Sustainable, Profitable Revenue Profitably grow market share by delivering the right product at the right price and in the right place to meet market needs and double our revenues by  Listen to our customers  Retain our customers  Optimize our client base  Go into new markets  Target our competitors  Analyze our pricing strategy  Expand our international presence

Confidential & Proprietary 4 Pricing Develop a market based, overall value driven pricing strategy

Confidential & Proprietary 5 Improve Operational Effectiveness Deploy programs and processes across the enterprise to improve customer service and reduce operating costs & improve NOI to 6%.  Improve guest and client satisfaction  Inventory Optimization (Cost of Sales)  Leverage field operational excellence  Strengthen general and administrative capabilities

Confidential & Proprietary 6 Service Become known as the provider of the best customer experience in the industry

Confidential & Proprietary 7 Inventory Optimization Analyze inventory optimization programs for cost/benefit

Confidential & Proprietary 8 Focus on Associates Attract, develop, motivate, and retain high-performing, innovative, engaged Oakwood Associates who help achieve our business strategies.  Attract the best talent  Plan and align  Develop and retain valued Associates  Reward and recognize for performance  Communicate and celebrate!

Confidential & Proprietary 9 Develop & Retain Career path planning

Confidential & Proprietary 10 It’s Up to All of Us to Take ACTION!  Be dedicated to providing Gold Standard Service  Always work together with your internal and external partners  Focus on quality solutions – find the best way to get your job done right

Confidential & Proprietary 11 Thank You! Gracias! Please visit for presentations, videos, and other educational materials on the Strategic Plan.