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Presentation on theme: "MARKETING Strategies MARKETING Process."— Presentation transcript:

1 MARKETING Strategies MARKETING Process

2 What are marketing strategies?
Marketing strategies are a process of using the marketing mix to satisfy and attract consumers to make a profit for the organization. There are many types of strategies such as Market Scope Strategy Product Strategy Promotion Strategy Pricing Strategy Distribution Strategy

3 Types of Marketing Strategy
MARKETING Strategies Types of Marketing Strategy There are two levels of strategizings General Marketing Strategies Decision Area Strategies

4 Decision Area Strategies
MARKETING Strategies Decision Area Strategies Used to achieve general marketing strategies by considering the 4p’s and the 2c’s General Marketing Strategies This concept describes how marketing will achieve an objective

5 General Marketing Strategies
Can be apart of the following categories: Market Expansion Market Share Growth Niche Market Status Quo Market Exit

6 Marketing Expansion MARKETING Process Used to grow overall sales
There are two approaches Grow Sales with existing product This is done by getting existing customers to buy more, getting potential customers to buy and selling current products in new markets Grow Sales with New Product Introduce updated versions of a existing product, introduce products that are extensions of a current product or just introduce products that were not previously marketed

7 Marketing Share Growth
MARKETING Process Marketing Share Growth Used to increase market share of a company Best way: Take sales away from competitors

8 MARKETING Process Niche Market This strategy focuses on getting a segment of the overall market This focuses on getting the product introduced to the larger markets as a different and unique product.

9 MARKETING Process Status Quo This is a strategy used to keep the current position of a marketer in the market. Ex. Maintaining the same market share

10 Market Exit MARKETING Process
This strategy is getting rid of the product in the market This can be done by removing the product from the company’s product mix or by selling it to another organization.

11 Decision Area Strategies
MARKETING Strategies Decision Area Strategies There areas that support decision area strategies are Target Market Strategy Product Strategy Pricing Strategy Distribution Strategy Promotion Strategy

12 Target Market Strategy Have segmenting techniques
MARKETING Process Target Market Strategy Have segmenting techniques Product Strategy Develop and introduce a new product Pricing Strategy Lowering your prices compared to competitors Distribution Strategy Gaining relationships with important distribution partners that serve the target market Promotion Strategy Bring awareneess of the product to the target market

13 Thanks Ratikanta Sahoo
MARKETING Strategies Thanks Ratikanta Sahoo

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